Sharon Odom Fling asked:


There are many businesses that seem to have split in half. They have their traditional brick and mortar location, which relies on their traditional advertising and marketing strategies. Then, they have their online location, which operates based on an entirely different set of assumptions and strategies.

The fact that this has happened is understandable. The newer technology of the internet can seem radically different from traditional ways of doing business. Adopting new technology can invariably lead to some level of disconnect with other aspects of an endeavor and its routines.

Some people have gone so far as to intentionally create this division. They see their storefront as a means of doing business with one set of clients, and their website as a means of reaching another.

That approach, however, falls far short of being successful, and should be abandoned as soon as possible, whether it was intentionally implemented or was an accidental outgrowth of the way things “unfolded.” That’s because the distinction between those two groups of customers is becoming increasingly artificial.

The same person who may walk by a storefront this afternoon may very well be surfing the internet tonight. More and more people are relying on the internet to find information and places to spend their money on the products they need.

Demographically, those who use the internet do tend to be a little younger and tech savvy than those who don’t, but the overlap between “net customers” and “walk ins” is growing so rapidly the division no longer makes a great deal of sense.

As such, it is important for companies to understand that they can and should integrate their online and offline marketing strategies to work with one another in a mutually reinforcing way. There are specific tricks on both sides of the equation, of course, but in the bigger picture, marketing is marketing and one’s overall strategy should reflect that fact.

Does your business have on online presence? If so, is it successfully integrated with your other marketing strategies? Do the two elements feed off one another and work together to improve your bottom line?

If you are like many business operators, you probably answered “no” to those questions. If that is the case, it is time to consult with knowledgeable guides who understand marketing in both the traditional and online senses and who can help you devise a plan to put both aspects of your sales efforts on the same page.

Integrating online and offline marketing isn’t necessarily a complicated proposition. In fact, it can be relatively easy. It’s also effective. By combining the two elements into one seamless strategy, a business can obtain results that dwarf previous fragmented efforts.

James T. Maxwell asked:


Most people think Private Label Rights (PLR) is only useful in online marketing. That’s absolutely untrue. Great content has just as big an impact offline as it does online. There are many ways you can use PLR content in offline marketing. Read on to learn five powerful tips on how you can use PLR content in offline marketing.

Tip #1 – Use for Client Autoresponders

If you’re doing marketing for offline clients, often times they’ll request autoresponder services. Although setting up the autoresponders is easy, getting the content for the newsletters can be a bit of a hassle.

Not anymore. There are PLR articles for just about any business in the world. Is your client an optometrist? A lawyer? No problem. Whatever business your client is in, chances are you can pay just a little bit for autoresponder content and save a whole lot of time.

Tip #2 – Help Your Clients Generate Traffic

You can also use PLR content to help generate website traffic for your offline clients. It’s easy to take “broad” PLR content and repurpose it to local PLR content.

For example, you can take a PLR article titled “How to Find an Optometrist” and change it to “How to Find an Optometrist in San Francisco”. Take this article and submit it to article directories or put it on your client’s webpage for great search engine traffic.

Tip #3 – Sell it As a Product

Informational products are sold just as much offline as online. People have had a lot of success selling tapes, DVDs and books in offline marketing. Using PLR content, you can easily create a DVD or CD product and sell it using offline marketing.

Tip #4 – Use it for Lead Generation

Content giveaway is a great way to generate leads. Just like how on the internet marketers love to give away information in exchange for emails, in offline marketing you can do exactly the same thing.

You can write a complete ad and at the end “sell” them on getting more information on a free DVD. That free DVD can simply be PLR content. If you want to reduce your costs, you can even offer the PLR content on a website instead of something that you’ll mail.

Tip #5 – Use PLR Content to Build Credibility

One great way to build credibility is to be an offline publisher. One well known tactic in the marketing world is to “write a column” that is actually paid for Ad space.

For example, let’s say you’re a car salesman who wants to generate more business. Every week, you buy a column of ad space and teach people how to get a good deal on cars. You soon develop your name in the business and get a steady stream of referrals. Instead of having to write all that content yourself, you can simply use great PLR content and republish it under your own name.

Be Creative

As you can tell, there are many, many ways you can use PLR content offline. The sky is the limit. Be creative and use your imagination. Keep good marketing principles in mind and you can make a lot of money by using PLR content offline.

temp_168807 asked:

Don’t confine yourself to the online world.  Expand your horizons!  Think outside of the box!  Advertise your online business in the real world!

 

Go offline!

 

How many times have you heard veteran internet marketers mutter those suggestions?  They are, in fact, correct in their assessment.  Though there are 50 million people online at any given time, the fact remains that the internet only has a 37% *********** rate, meaning, the World Wide Web remains a big mystery to majority of the people in the planet.

 

Simply put, the internet may seem like a big place, but it is quite miniscule compared to the offline world.  The offline audience is a hungrier market that has yet to become numb to the marketing tactics of online businessmen.  They are likelier to provide a higher conversion rate for your online business.

When marketing offline, your efforts should take heed of these 3 very critical points:

 

You must realize that the entire world is not your audience.  Just because there are 6.5 billion people on Earth doesn’t mean each and every one of them is a potential customer.  The product or service you are planning to sell definitely targets a particular market.  Pinpoint that market so that your marketing efforts will focus on the same.  Advertising to a broad audience is much akin to blind marketing, producing poor results with wayward efforts and wasted resources.

 

You must be able to determine where you can find the members of your target audience.  Once you have pinpointed your target audience, you must do some research to know where to find them.  This will help you pinpoint advertisement avenues that will provide the most visibility for your offline marketing campaign.  Narrowing down the focus of your marketing efforts will also keep your advertising costs more manageable.  It’s useless advertising in a nationally circulated newspaper, for example, when you’re just targeting residents in the greater Los Angeles area.  The former will be needlessly more expensive.

 

You must be able to find sufficient motivation for people to go online and check out your website.  Most of the people you will be able to reach aren’t well versed when it comes to the internet.  They may be familiar with the basics, but the fact that you have failed to reach them online means that they spend most of their time in the real world.  The challenge that confronts offline marketers, hence, is this: how can they motivate people to go online to check out their websites?  Provide an engaging, if not exciting, catch with your offline ads.  Sponsor a contest.  Promise some freebies.  Make some guarantees.  Do what you must to win their attention, their interest, and their conviction to actually boot up their PCs and log online to check out your business.