Tanbir Singh asked:


Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.

Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.

Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.

There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.

Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.

The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.

Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.

Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.

So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.

Online Marketing Guru asked:


There’s a lot of money in affiliate marketing. This is true, however, only to those are seriously and zealously working on his affiliate program. Success in affiliate marketing varies in every individual affiliate and for the most part, it depends on his will and perseverance. No matter how good an affiliate program is, it will not prosper if the affiliate marketer does not pay the price of hard work. One must exert extra effort especially on the aspect of promotion. Nothing will happen if the links or banners would just lie idle in a web page, an affiliate must be able to convince the visitor to click it and proceed to the business site to buy the products. No click-throughs means no income for an affiliate marketer.

You can actually generate a full-time income by means of affiliate marketing and you can do it at home, and yes, even while you sleep. You must have a good web site to begin with. It must have good promotional and informative contents, pleasing design, inviting banner ads and all other important elements in an affiliate marketer’s web site. It would be great if you have exhausted other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google AdWords. You just have to go online once in a while to check your site and update it and to watch over the development of your marketing program. Does this sound so easy?

It can be this easy if you have planned your affiliate program well and have taken all the steps towards success carefully and diligently. Now, there’s a tool you can use to help you go through the program with ease and confidence, the Ad Tracker. For many experienced and successful affiliate marketers, the Ad Tracker is a key to a successful affiliate marketing program.

What precisely is an ad tracker? It is a marketing tracking software or program that allows you to trace and take note of every click-through made by visitors of your site and by other customers who got your referral link. There are ad tracking service providers as well, so you will just have to pay them to do the tracking for you. With the ad tracker, you can keep an eye on the progress of your marketing campaigns even offline. This tool or program is especially helpful if you are engaged in several affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, Ezines, forums, several web sites, surveys and various ad service providers.

Of course, you don’t want all your efforts to be put to waste so you want to make sure you are getting paid for your hard work. Likewise, you want to make sure every dollar or cent you disburse in your advertising campaigns is wisely spent. With the help of the ad tracker, you will know accurately how many and which of your links where clicked on, how many clicked on your links, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, how many products were purchased, which of your banner ads or links brought the most leads and sales and many other pertinent facts and figures you need.

Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing. This would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.

Every decision and plan you make must be well grounded on facts. That decision or plan of action may not be the best, but it is something not to regret about when you had valid reasons for coming up with such decision or plan. You cannot just decide to terminate your affiliate program, just because you don’t earn big in an instant.

If you are serious with affiliate marketing, again and again, keep in mind that your success lies mainly on promotion and your hard work. If you don’t seem lucky enough to convince many of your site users to buy the products, don’t be disheartened and jump into a conclusion that your affiliate program is a failure. If it works for others, it could work for you, too. Know whether your advertising techniques are effective or not, which works best for your program and which doesn’t. Get an ad tracker to help you know all these and you’d surely be on the right track towards success!

Michael Fleischner asked:


Whether you are an Internet marketer or generalist, turning prospects into buyers is a top priority. Many marketers are continually testing the success of various media and integrated campaigns. One of the most frequently asked questions is the effectiveness of “off-line marketing” as it related to driving traffic and conversions on your website of landing page.

With so many difference across products, services, industries, and price points, its hard to develop a simple yes or no answer when considering whether or not direct mail will drive online traffic for you. The key is to develop a compelling direct mail piece, choosing the right list, and creating an offer that resonates with your target market. Also, consider the following:

1. Package planning is essential for making your mail a success. Before you begin, plan your direct mail package. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you’ll be using a postcard. How big? How small? What creative direction will you take?

2. Effective envelope creative motivates consumers to open your piece. Your offer is no good unless it is seen by your target market. Spend a lot of time on your envelope, giving consumers a reason to open it and learn more about your offer. Create a swipe file of other direct marketing pieces you’ve personally received and opened. What was it about these offers that compelled you to take the next step?

3. Alternative formats can help you qualify for lower postage rates. Manage your budget carefully as large mail campaigns can have a high cost and negatively impact your ROI. One great avenue for lowering costs and increasing response rates is by experimenting with alternative direct mail formats. Learn more at the USPS website.

4. Value-added postcards can help mail get attention. To avoid the issues associated with unopened mail, test a postcard or two. Although much simpler than a direct mail promotion using an envelope and multiple response mechanisms, post cards can be great for driving people online at a low cost. Be sure to have a compelling reason for them to visit your website and a method for tracking results. Defining specific URLs to consumers, to help them locate a special offer, is a great way to track activity.

5. Crate a clear call to action. Too often direct marketers create a compelling piece, even a great offer, but make it difficult for prospects to answer. Overcome this issue by providing prospects with multiple ordering methods. These various methods can include the ability to order online, call a toll free number, and fax an order form. Consider the pros and cons of various ordering methods, and when you do, keep the consumer in mind. You want your buyers to have a positive experience so they order from you again and again.

So perhaps you’re still wondering if direct mail can help you achieve your online goals. Begin with a simple goal that is easily defined and measurable. Choose a preferred direct mail technique and test it. You may find that the best way to find consumers online is to drive them with your direct marketing campaign!

Ronda Tuckness asked:

If you are wondering whether to go with offline marketing or online marketing, the answer is up to you. I would venture to say that many network marketers use a little of each. Both methods can bring promising prospects your way.

Let’s take a look at some of the offline methods first. Leaving business cards, catalogs and brochures at places you frequent; placing a web decal or magnetic sign on your vehicle; newspaper ads; flyers; business stationary; free product samples; wearing apparel that features your company logo; home parties; craft fairs; flea markets; door hangers; postcards.

Online methods can include article marketing; forum participation; online ads; social networking; pay-per-clicks; Google adwords; blogs; purchasing leads; etc.

Each and every method is not listed here, but you get the idea. I believe that every method which gets your business website out there is beneficial. Network marketers will favor some methods over others, but it essentially comes down to you.

You will learn which methods you prefer after a little trial and error. There are a few that I simply detest only because they do not suit my personality. It is important to use the methods that you enjoy and are comfortable with.

If you force yourself to use methods that you don’t like because you think you should or because someone advised you to, that will be a mistake. You will **** every minute of it, and your disdain could cause you to leave your network marketing dream behind.

Your business belongs to you. You should seek advice and counsel from the gurus, but only use what interests you. Any method that gets your name and company to the masses in a positive way is a useful promotion tactic.

Offline marketing or online does not have to be a choice. You can easily use both for favorable results. Some people use online methods exclusively and have no desire to try anything offline. That is certainly their prerogative. However, something as simple as a web decal on their vehicle is seen daily by dozens of people.

Why not employ both methods for maximum effect? I admit that I do not use many offline methods because I truly prefer working online. However, I would not discount anything that appealed to me just because I prefer working online.

The more people that are exposed to your website or your business, the faster things will go. It is all about numbers, or as some would say, “It is a numbers game.” I do get tired of that cliché, but it is true.

So, the bottom line is, “offline or online”, it is all good. Any method that suits your style, used consistently, will produce results.

Leon asked:

During the new year holidays, I stumbled upon an interesting post written by Andrew Cavanagh in the Warrior Forum. The post is about how to make money by selling your online marketing skills to businesses right in you local city. This post went completely insane with thousands of views almost immediately and all kinds of positive comments.

Andrew who has over 25 years of experience in developing small businesses also written a 50-page report called “Offline Gold For Online Marketers”. and sales. When I saw his new report, I grabbed it immediately not because of its introductory low price ($19.99) but the idea of selling our online marketing skills or services offline.

The idea of offline marketing is consistent with my thinking. Like I mentioned in my website before, most online marketers are glue to their PC all the time but there are a few smart ones who also spend their time doing networking offline. Because these people know that there are gold mines in the offline world. But, the question is… how do you promote and sell your online marketing skills offline?

If you’ve experience in building a small business before, perhaps you know that the average business owner is very busy just trying to keep his business running. He doesn’t have the time to take a long hard objective look at the way he could improve his marketing strategy. But he is also acutely aware that anything that can improve his net profits will help to keep his business more stable and put real cash in his pocket! Most small business owners are well aware that they can always find time for someone who’s genuinely interested in helping them to improve their businesses and they’re willing to pay for it.

Now if you’ve some basic online marketing skills and are willing to walk into a business and just have a casual conversation about how they can improve their sales using the Internet, a good percentage of them will listen. Of course, besides having some basic online marketing skills, you also need to learn how to talk to these business owners and understand their NEEDS. That’s why I find the report “Offline Gold For Online Marketers” so valuable because it outlines step-by-step how to approach small business owners so they want to listen to you and how to sell your services to them.

Here are some tips on where to find those small business owners and how to communicate with them…

I’m sure you’ve heard about Business Networking International (BNI). If you haven’t heard of it before, it’s basically a business and professional networking organization whose purpose is to provide a structured environment for the development and exchange of qualified business referrals. It’s the largest networking organisation of its kind in the world. I’m sure you can find them in your city.

They hold regular meeting for their members and if you know someone there, you can ask him/her to invite to join their meeting (for free). It’s a great avenue for you to get to know other entrepreneurs from different fields. Make sure you bring a lot of business cards if you attend one of their gatherings.

Just get to know people and have a casual conversation with them. My favorite technique to communicate with small business owners is to always remember to ask questions! For example, let’s say he/she asks you first, “what do you do for a living?”. My normal answer for that question is… “I have a home-based Internet business. How about you?”. Always remember to end your answer with a question. You need to get to know about your potential client and a great way to do this is to talk less and listen more (ie. ask more questions).

Ask them if their businesses currently have a website? Most of them don’t. For those who have websites, they have no idea what is online marketing and they have never made any sale from their websites. You must always in a position to gather information and seek the opportunity to talk about your services. Remember not to talk too much about yourself. Focus on your potential client. it’s enough to say that you have a home-based internet business and you also help small business owners to improve their businesses through online marketing. Ask them this question: “Do you think your business will do better if you have a website?”. Then LISTEN!

I hope this article has given you some great ideas on how to sell your online marketing skills offline. Click here to find out more about “Offline Gold For Online Marketers”.

Hendro Iskandar asked:

By: Hendro Iskandar

As small bisnis owner, before knowing internet marketing, my knowledge about marketing only limited to offline marketing. Where we limitted by area of activity which we can achieve. Advertise our products or service, in limited area, as far as i can manage.While in offline marketing, the work area limited. But in internet marketing,which can be done at home or office, are not limited in area, you can reach people in the worldwide.

Which The Principle of marketing, strong brand image, positioning on the product or service and the difference with another product or service, all things that will help increase our sales, can be done with both marketing. The principles of marketing, can be applied to internet marketing much better, easier, faster and cheaper then offline marketing.

Offline Marketing in example is ‘Microsoft’. With the brand name ‘windows’, and the position as computer operating system, at most used, and the differentiation is inside the windows, quite a lot and user friendly (my individual opinion). Can you imagine, how much money that Microsoft spend just for advertise the product ?

For Internet marketing example is Amazon.com. With the brandname ‘Amazon.com’, the position of greatest bookstore, very famous, and the difference with another bookstore that Amazon.com sell the book online. And i’m sure that Amazon.com spend less money then Microsoft for advertise.

The internet marketing with a strong branding, can attract millions of people come to your website every day, allowing the total purchase existence also quite big. And if you know how to do it, you can have it too. In internet marketing, you don’t need to have your own website. But it’s better if you own one, because your credibility will be better in your customers side.

Run an internet marketing with your own website, will give you opportunity to get income beside your product or service. The best one is, maybe you didn’t know, if in Internet marketing, even you didn’t have any product, you can still get income. That the other difference of internet marketing.

Get to know more deeply the Internet marketing and exploit all the opportunities in it, because I see internet marketing is future business. Why not try to start at right now. . .

Ihab asked:

The great thing about search engine marketing is its ability to attract a consumer who has already expressed interest in a service or product via a search engine term. The consumer’s curiosity is already whetted. It is up to the e-marketer to satisfy this curiosity.

Offline marketing campaigns set the preliminary grounds by exposing the consumer to its product or service through the print media, the television, the radio and billboards. These offline campaigns affect about 70 percent of your overall audience. The remaining 30 percent is that part of the market that can be reached effectively through online marketing.

Thus, in a way, your advertising strategies have to effectively cover offline as well as online marketing. Only by integrating your online campaigns with the offline ones can you expect your brand to have better recognition. The more aware your target market is about your product, the better chances you have of establishing their trust in your brand.

Today, building a stable relationship with your audience is made easier with online marketing methods like podcasts, search engines, social interaction platforms, corporate blogs, mobile e-mail alerts, company websites, etc. to name a few. This YouTube era prefers a more personalized approach and outlook to any virtual communication.

Formality is a passé word for this generation of consumers, though they prefer to be approached with a degree of professionalism. After all, if a seller has to stand out from, the multitude of competitors that are present online, he has to have the right mix of trust, user appeal and a professional approach to conducting business.

At Clear Media Online, our e-marketing professionals work with you to understand your advertising requirements. We are proficient in understanding your offline campaigns and work accordingly to integrate them with our online marketing methods.

Allie James asked:

Online marketing is rapidly becoming one of the most popular business opportunities in the world. One of the things that most online marketer fail to realize is that even though your main focus is and should be the internet one could make a killing marketing offline. I honestly do not know why offline marketing has become a lost art but if you are serious about maximizing your true earning potential you may want to consider this still very profitable method of marketing.

Here are a few ways that you can do this:

1. Get some business cards made. No matter what you are promoting online you should have a business card. It doesn’t have to have your name and phone number on it. You can simply have a short message on it and your web address on it. You should always keep these on you because you never know when they may come in handy.

2. Use flyers. I know this seem completely old school but flyers can still be very effective. It’s all about where you put them. The first thing you need to do is make sure that you create a simple but enticing flyer that will get the attention of people. After you have your flyers all ready to get you need to think about what you are offering and where would potential buyers be.

For example: If you are marketing something to do with baseball you probably would want to go to baseball games where you will be able to leave flyers on cars chairs and even the bathroom. You don’t have to even being noticed doing this. You can distribute your flyers without bringing any attention to yourself. On the other hand if you are more of the “hey look at me” type of person you can literally pass your flyers out to people coming in or out of the game.

3. Run ads in mini merchants and newspapers. I am pretty sure that whatever you are promoting online can be promoted effectively in your local newspaper or a mini merchant or any type of offline publication that allows ads. Once again, you need to make sure your ad is catchy. Always write ads with the thought of “what would make someone go to my site”.

These are just a few simple ways that you can really increase your online sales. No one really promotes offline anymore and this is exactly why you should. I really do hope that you implement these very effective tactics to grow your online business.

Allie is a member of one of the most respected money making clubs in the world, which has taught her how to make a full time income online. If you are serious about wanting to make a six-figure income online you can join this very exclusive club by going to

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Ben Curtis asked:


Traditional marketing methods are still a viable resource to engage customers, and you can use them to drive buyers to your online products as well!

Traditional marketing includes newspapers, magazines, catalogues, fliers, direct mail, business cards, radio and TV ads, and specialty products, such as pens with your logo.  These communications have been successful since the printing press, and now they can enhance your online marketing.   Here’s how.

Think of each of the traditional communications as your pre-sell for your online presence.  Imagine that you have a vitamin product, particularly helpful for eye health.  Place an ad, perhaps in a health magazine,  that extols the benefits of the product and sends the buyers to your pitch page online for testimonials and to purchase.  You have just used traditional marketing—the magazine– to direct buyers to an online purchase.

Here’s another great example.  Imagine you are a CPA in business for yourself, and you’ve recently joined the Chamber Of Commerce.  Attending one of their “Business After Hours” functions, you give out several of your business cards, and point out that more information about your services is available at your website.  When a prospect visits your website, all your accreditations, education, awards, community service, family profile, and available services are front and center.  Your site is easily navigable, and with each click, you are building credibility with the visitor.  Although your product is your service, and that is done in person, traditional marketing—your business card– drives people to your website to pre-sell them, and predispose them to select you for a CPA.

Here’s yet one more example, to get your marketing juices flowing.   Imagine you run a small local bakery which specializes in ten different kinds of pralines, shipped all over the U.S.   Twelve weeks before the Thanksgiving holiday, your brochures are sent to a large mailing list of former and prospective customers.  Your brochure is beautifully appetizing, but it can’t hope to cover all the pertinent information for shipped orders, so customers are directed online.   At your website, every kind of praline is pictured, and testimonials abound by satisfied customers from Maine to Oregon.   You don’t take phone orders anymore, as every available worker is packing pralines, so all orders are done via the website.   And how did your customers find you?  Traditional marketing in the form of your brochure brought them to you.

Don’t abandon offline marketing in your online efforts, for you may well find that the sum of the two is mathematically even more profitable than either one alone!