Offline Marketing Case Study Part 1:
Ben Bravery asked:
I don’t know about in other countries, but in New Zealand there is absolutely no one using offline advertising for affiliate programs. Not yet anyways. Do you see a goldmine like I do? Well even if you don’t, i bought two domains, kiwifling.com and amateurmatchz.com.
The first one, kiwifling.com redirects people to fling.com through my affiliate link without them knowing, and amateurmatchz redirects them to amateurmatch. Fling.com will pay me $35 – $55 depending on how many sales i get per day. I dont think i will break 9 sales per day with offline advertising, but if i do, well that would be amazing. The other site, amateur matches pays $3 per free sign up. Free sign ups always convert like a charm, so $3 per sign up is a far cry better than the over saturated adult affiliate network.
I bought those domains not for search engine purposes, im sure the domain names i chose are not searched as a whole that often, I bought them for advertising my affiliate link, to hide my referral id. When people see too much tinyurl or offto.net they think oh no someones redirecting me to some fake site… maybe credit card theft! This is actually very possible… it’s a big problem with affiliate marketing. Although if they try and reach the site again hopefully your cookie will still be there… You may want to ask your affiliate manager how long your cookies last. If you dont know what a cookie is:
Once you have bought your domain, set up forwarding to your referral link (i recommend offto.net). You then have to advertise it. One way you could advertise your domain in the offline world is by getting some banner stickers and placing them on your bumper, imagine how many people are stuck behind you in traffic. You may as well monetize that traffic. You could also pay people per car they stick the banner on. Or… to avoid the possibility of people just sticking it on once and running with your money, you could offer a revshare program through i-dev affiliate. Im sure you could offer a share of profits to family members as well, this would be a great way of having some trusted affiliates of your own.
If you dont want to spend any money on buying stickers or what have you, you could just print off a banner you made in photoshop… or even word and laminate it, then superglue it to your car.
You could also put a sign at the end of your driveway, you would make one out of wood and some old real estate signs easily. I would advise you to put a laminated paper ad on the real estate sign. You could also call your local sign company and get them to make you some signs, but this could end up being really expensive.
You can also use flyers, go to carparks and put flyers on their cars… we dont care if it annoys people, we are here to make money
Along with the flyer idea, you can place bumper stickers on their car as well… but with the superglue/laminate trick.. you might get a fine. The possibilities are endless, the bumper idea is my favourite because it is so autopilot.
You could place ads next to highways, motorways, or any other busy roads. Sure they might get taken down, but they might just stick longer than craigslist ads.
The above methods i mentioned above are good for getting a good amount of general traffic, you can take this whole thing one step furthur and place your ads near places that are related to your affiliate program.
For example: Im using Fling.com or Amateur Matches, so both of these ads would be perfectly set outside an adult store. It doesnt have to be right outside the shop, just close enough to it so you know that you are targeting said shops customers.
Even if you dont try and target your advertising, you should still get great conversions because people who see the link cant just click it… they have to bother to visit the site. And as for the dating affiliate programs, they will always be a goldmine, so many people are using these, even married people.
This is just the start of my case study into offline advertising, I hope to bring you all many insights into this fairly untouched affiliate market.
www.wakkaoaka.blogspot.com/
I don’t know about in other countries, but in New Zealand there is absolutely no one using offline advertising for affiliate programs. Not yet anyways. Do you see a goldmine like I do? Well even if you don’t, i bought two domains, kiwifling.com and amateurmatchz.com.
The first one, kiwifling.com redirects people to fling.com through my affiliate link without them knowing, and amateurmatchz redirects them to amateurmatch. Fling.com will pay me $35 – $55 depending on how many sales i get per day. I dont think i will break 9 sales per day with offline advertising, but if i do, well that would be amazing. The other site, amateur matches pays $3 per free sign up. Free sign ups always convert like a charm, so $3 per sign up is a far cry better than the over saturated adult affiliate network.
I bought those domains not for search engine purposes, im sure the domain names i chose are not searched as a whole that often, I bought them for advertising my affiliate link, to hide my referral id. When people see too much tinyurl or offto.net they think oh no someones redirecting me to some fake site… maybe credit card theft! This is actually very possible… it’s a big problem with affiliate marketing. Although if they try and reach the site again hopefully your cookie will still be there… You may want to ask your affiliate manager how long your cookies last. If you dont know what a cookie is:
Once you have bought your domain, set up forwarding to your referral link (i recommend offto.net). You then have to advertise it. One way you could advertise your domain in the offline world is by getting some banner stickers and placing them on your bumper, imagine how many people are stuck behind you in traffic. You may as well monetize that traffic. You could also pay people per car they stick the banner on. Or… to avoid the possibility of people just sticking it on once and running with your money, you could offer a revshare program through i-dev affiliate. Im sure you could offer a share of profits to family members as well, this would be a great way of having some trusted affiliates of your own.
If you dont want to spend any money on buying stickers or what have you, you could just print off a banner you made in photoshop… or even word and laminate it, then superglue it to your car.
You could also put a sign at the end of your driveway, you would make one out of wood and some old real estate signs easily. I would advise you to put a laminated paper ad on the real estate sign. You could also call your local sign company and get them to make you some signs, but this could end up being really expensive.
You can also use flyers, go to carparks and put flyers on their cars… we dont care if it annoys people, we are here to make money
Along with the flyer idea, you can place bumper stickers on their car as well… but with the superglue/laminate trick.. you might get a fine. The possibilities are endless, the bumper idea is my favourite because it is so autopilot.
You could place ads next to highways, motorways, or any other busy roads. Sure they might get taken down, but they might just stick longer than craigslist ads.
The above methods i mentioned above are good for getting a good amount of general traffic, you can take this whole thing one step furthur and place your ads near places that are related to your affiliate program.
For example: Im using Fling.com or Amateur Matches, so both of these ads would be perfectly set outside an adult store. It doesnt have to be right outside the shop, just close enough to it so you know that you are targeting said shops customers.
Even if you dont try and target your advertising, you should still get great conversions because people who see the link cant just click it… they have to bother to visit the site. And as for the dating affiliate programs, they will always be a goldmine, so many people are using these, even married people.
This is just the start of my case study into offline advertising, I hope to bring you all many insights into this fairly untouched affiliate market.
www.wakkaoaka.blogspot.com/
Online Promotions Offline
M.L. Petersen asked:
I’ve always been impressed with those who could who could find ways of doing things other than the traditional ways. I’m referring to the promotion of an internet business or affiliate marketing business. No, I’m not going to discuss blogging, web 2, or article marketing, although they are excellent ways of marketing you online business. Some marketers are actually using offline marketing to promote their online business.
Two questions surface immediately.
1. How can offline advertising be as effective when online marketing can potentially reach many thousands more people than offline.
2. If offline promotions work, what do I do? How do I start. TV advertising reaches a lot of people. TV advertising is also very expensive. We probably won’t start our offline promotions with TV.
The first method of offline promotions and quite possibly continues to be the best is word of mouth. We still give a lot of credibility to what a friend says and tend to be more comfortable with a recommendation from someone we know.
Actually we are bombarded with hundreds of offline advertisements daily. If we watch TV we see ads, if we listen to the radio we hear advertisements. The news paper is full of ads as well as any magazines we read. If we park at a shopping mall and enter the mall there is a good chance we will be handed a business card by someone and then when we return to our car there may be a flier on the windshield. Driving home we see billboards calling our attention to a particular business asking us to visit their URL for more information. When we open our mail we see a postcard urging to us to visit a special site online. We open a envelope and find out how easy it is to restore our credit.
The reason we get bombarded like this is that ofline advertising still works.
Given the many forms of offline marketing, we will consider 4 ways we can effectively use offline promotions. Keep in mind that how you market and who you market too has a lot to do with the results obtained. You may not want to put advertising signs on your vehicle and park it at an old folks home.
1. The first way to consider promoting off line is with business cards. You will probably have business cards even if your aim is not necessarily off line promotions. A lot of information can be placed on a business. After listing the benefits of your promotion state that a free report can be obtained by visiting http:// www.mypromotion.org and that would lead to your splash page.
2. Fliers are another excellent and low cost way of promoting your affiliate program offline. It is probably best to stay with the standard 8 ½ X 11 colorful sheet. A lot of information can be placed on this size paper with room for some images. This may also be an opportunity to be creative. You want to attract enough attention for the recipients to look at it. If you intend to distribute the fliers to cars in a parking lot it is always best to find out if that is ok. Locate community bulletin boards in your area and place a flier there from time to time. With fliers you can keep the cost down by printing only the number you plan to use at that time.
3. Consider placing small ads in the local newspapers. The area I live in has several limited circulation news papers often directed to different interest groups. In some rural areas these free newspapers may be the only ones read. Using small classified ads it is important to find a way to track response. Different ads need to be test for effectiveness as a “good” ad can make a big difference. This holds true for all forms of advertising, test to determine which ad wording gives the best results.
4. Post cards are used by many offline marketers very effectively. A well designed post card sent to an address that could use the information will bring results. I know with printing costs, addressing and postage costs using post cards is more expensive than the other methods we have been discussing. Using post cards for your offline promotion you will need a mailing list. There are many list brokers available. Selecting a list is very important. Find out as much as you can. For instance, you would want to avoid sending to a list of people that did not have computers.
The above is only some of the ways offline promotions can assist your online marketing. You may not want to use all of these methods. Pick one or two that you enjoy doing and give you good results.
I’ve always been impressed with those who could who could find ways of doing things other than the traditional ways. I’m referring to the promotion of an internet business or affiliate marketing business. No, I’m not going to discuss blogging, web 2, or article marketing, although they are excellent ways of marketing you online business. Some marketers are actually using offline marketing to promote their online business.
Two questions surface immediately.
1. How can offline advertising be as effective when online marketing can potentially reach many thousands more people than offline.
2. If offline promotions work, what do I do? How do I start. TV advertising reaches a lot of people. TV advertising is also very expensive. We probably won’t start our offline promotions with TV.
The first method of offline promotions and quite possibly continues to be the best is word of mouth. We still give a lot of credibility to what a friend says and tend to be more comfortable with a recommendation from someone we know.
Actually we are bombarded with hundreds of offline advertisements daily. If we watch TV we see ads, if we listen to the radio we hear advertisements. The news paper is full of ads as well as any magazines we read. If we park at a shopping mall and enter the mall there is a good chance we will be handed a business card by someone and then when we return to our car there may be a flier on the windshield. Driving home we see billboards calling our attention to a particular business asking us to visit their URL for more information. When we open our mail we see a postcard urging to us to visit a special site online. We open a envelope and find out how easy it is to restore our credit.
The reason we get bombarded like this is that ofline advertising still works.
Given the many forms of offline marketing, we will consider 4 ways we can effectively use offline promotions. Keep in mind that how you market and who you market too has a lot to do with the results obtained. You may not want to put advertising signs on your vehicle and park it at an old folks home.
1. The first way to consider promoting off line is with business cards. You will probably have business cards even if your aim is not necessarily off line promotions. A lot of information can be placed on a business. After listing the benefits of your promotion state that a free report can be obtained by visiting http:// www.mypromotion.org and that would lead to your splash page.
2. Fliers are another excellent and low cost way of promoting your affiliate program offline. It is probably best to stay with the standard 8 ½ X 11 colorful sheet. A lot of information can be placed on this size paper with room for some images. This may also be an opportunity to be creative. You want to attract enough attention for the recipients to look at it. If you intend to distribute the fliers to cars in a parking lot it is always best to find out if that is ok. Locate community bulletin boards in your area and place a flier there from time to time. With fliers you can keep the cost down by printing only the number you plan to use at that time.
3. Consider placing small ads in the local newspapers. The area I live in has several limited circulation news papers often directed to different interest groups. In some rural areas these free newspapers may be the only ones read. Using small classified ads it is important to find a way to track response. Different ads need to be test for effectiveness as a “good” ad can make a big difference. This holds true for all forms of advertising, test to determine which ad wording gives the best results.
4. Post cards are used by many offline marketers very effectively. A well designed post card sent to an address that could use the information will bring results. I know with printing costs, addressing and postage costs using post cards is more expensive than the other methods we have been discussing. Using post cards for your offline promotion you will need a mailing list. There are many list brokers available. Selecting a list is very important. Find out as much as you can. For instance, you would want to avoid sending to a list of people that did not have computers.
The above is only some of the ways offline promotions can assist your online marketing. You may not want to use all of these methods. Pick one or two that you enjoy doing and give you good results.
Online Vs Offline Marketing Strategies: Which is Best for Your Success?
September 14, 2009 by admin
Filed under Brick And Mortar
Zack Miller asked:
Network marketing and MLM businesses have been around for decades. The pioneers of the network marketing industry were Amway and Avon. They are mostly responsible for all of the offline marketing strategies that are still used today. They had to because the internet was not invented yet. Most if not all network marketing, MLM, home based businesses, affiliate marketing and direct marketing businesses have an online presence today. However, most of them are still using offline marketing strategies, even in light of the internet. So the question is, which is better, offline marketing or online marketing?
Offline Marketing
Most businesses have the, “if it is not broken don’t fix it”, motto and continue to use offline marketing as their main form of marketing. The first and most popular offline marketing strategy consists of getting your friends and family involved. This strategy is most successfully achieved through hotel meetings, conference calls and home parties. With this strategy, your market is a local one. Also you have to go out and find your prospects. The second most popular is buying leads from leads companies. This strategy involves calling complete strangers and using your phone sales skills to get prospects to know like and trust you instantly, in order to join your business. This strategy involves hours of phone time and is all about numbers. Once again, you are going out and finding prospects. The third, and most popular, is telling everyone that you see and come in contact with about your business. This strategy runs on the, you never know who might be interested and it’s all about the numbers game. Once again you’re going out and finding prospects. Other forms of offline marketing strategies involve: business cards, postcards, flyers, car wraps and more. These are the main offline marketing strategies that most companies and entrepreneurs implement in their business. The two main problems with offline marketing is saturation and you have to find the prospects.
Online Marketing
Very few network marketing and MLM companies and distributors market their businesses online. Most business owners that use offline strategies say that online marketing strategies will not work with their business model. Or they say that online marketing is to in personal. However Online marketing is the best way to put your
business, products, services and brand in front of the biggest audience in the world. That audience is called the Web. The Web has a market of over 1.5 billion people in 100 English speaking countries. It can be accessed from anywhere in the world that has an internet connection. You can work your business in your underwear at home or on a beach in a tropical paradise and still reach the world. With online marketing strategies, such as article marketing, video marketing, social media marketing and more, prospects find you. Also once you put the content online, if done right, it will drive tons of traffic and leads to your site forever. With these types of strategies you are able to flood the marketing with your content. This in turn will brand you as the expert, not your company.
I, myself have used both strategies offline and online at one point in my career. Through the trial and error, I prefer and will always prefer online marketing strategies. My reasons are simple. You can reach a larger market from anywhere. All you need is a cell phone and laptop. You can avoid the saturation effect that offline marketing usually creates. Another reason is with the content you put online. It will drive traffic back to your site forever. Do the work right once and it continues to pay you. The last reason is, I don’t have to go and find people. People find me through the content I put out there and they instantly know, like and trust me because of it.
Which do you prefer online or offline marketing and why?
Network marketing and MLM businesses have been around for decades. The pioneers of the network marketing industry were Amway and Avon. They are mostly responsible for all of the offline marketing strategies that are still used today. They had to because the internet was not invented yet. Most if not all network marketing, MLM, home based businesses, affiliate marketing and direct marketing businesses have an online presence today. However, most of them are still using offline marketing strategies, even in light of the internet. So the question is, which is better, offline marketing or online marketing?
Offline Marketing
Most businesses have the, “if it is not broken don’t fix it”, motto and continue to use offline marketing as their main form of marketing. The first and most popular offline marketing strategy consists of getting your friends and family involved. This strategy is most successfully achieved through hotel meetings, conference calls and home parties. With this strategy, your market is a local one. Also you have to go out and find your prospects. The second most popular is buying leads from leads companies. This strategy involves calling complete strangers and using your phone sales skills to get prospects to know like and trust you instantly, in order to join your business. This strategy involves hours of phone time and is all about numbers. Once again, you are going out and finding prospects. The third, and most popular, is telling everyone that you see and come in contact with about your business. This strategy runs on the, you never know who might be interested and it’s all about the numbers game. Once again you’re going out and finding prospects. Other forms of offline marketing strategies involve: business cards, postcards, flyers, car wraps and more. These are the main offline marketing strategies that most companies and entrepreneurs implement in their business. The two main problems with offline marketing is saturation and you have to find the prospects.
Online Marketing
Very few network marketing and MLM companies and distributors market their businesses online. Most business owners that use offline strategies say that online marketing strategies will not work with their business model. Or they say that online marketing is to in personal. However Online marketing is the best way to put your
business, products, services and brand in front of the biggest audience in the world. That audience is called the Web. The Web has a market of over 1.5 billion people in 100 English speaking countries. It can be accessed from anywhere in the world that has an internet connection. You can work your business in your underwear at home or on a beach in a tropical paradise and still reach the world. With online marketing strategies, such as article marketing, video marketing, social media marketing and more, prospects find you. Also once you put the content online, if done right, it will drive tons of traffic and leads to your site forever. With these types of strategies you are able to flood the marketing with your content. This in turn will brand you as the expert, not your company.
I, myself have used both strategies offline and online at one point in my career. Through the trial and error, I prefer and will always prefer online marketing strategies. My reasons are simple. You can reach a larger market from anywhere. All you need is a cell phone and laptop. You can avoid the saturation effect that offline marketing usually creates. Another reason is with the content you put online. It will drive traffic back to your site forever. Do the work right once and it continues to pay you. The last reason is, I don’t have to go and find people. People find me through the content I put out there and they instantly know, like and trust me because of it.
Which do you prefer online or offline marketing and why?
