Deep Arora asked:


Starting an online business is easy, but attracting ever increasing traffic is not! Dont think you are alone in this. The ongoing quest to drive traffic to your site is one that is necessary for all and sundry. The cost incurred in marketing the site with every possible online opportunity can become quite hefty. Sometimes the more traditional offline methods can provide inexpensive and ingenious way is to churn out new marketing initiatives for your online business.

Offline marketing shouldnt be seen as outdated, in fact it is sweeping through the online community. If you are looking for something innovative to add to your marketing mix, then focusing and developing an offline strategy may be the solution you are after. Firstly, know your target audience and then work out on the modes of communication that they remain in touch with, in their daily life. Once you know these modes are available to you for offline marketing, you can develop attractive advertisements and calculate the cost incurred in carrying this out. To consider a few offline marketing modes, read on!

o Radio Shows. Amidst numerous radio channels on air, theres no such thing as information being obscure. The advantage with the radio advertising format is that listeners tune in regularly, while on the go, in shops, their car, at work and so on. The broadcasters are constantly searching for fillers in their shows, hence providing you the opportunity to slot your advertising in. With radio make your ad short and crisp, memorable is the key with this advertising format. Radio is still one of the most effective and relatively inexpensive advertising formats; and there is always space between shows for the advertisers to speak on.

o Print Media. Putting out attractive and creative ads in magazines and newspapers can truly work wonders. The print media reaches out to more people than you might expect. Hence, your message, and in this case your website can be more effectively promoted. When developing print advertising, make the language very target centric, you want to really grab the attention of the target audience. In particular you should look out for publications that are related to your field and the segment of people who read them.

o Mail Packages. Developing a list of people who may find your site interesting is the key to this step. Once you have the crucial element, then the next step is to design an attractive envelope for your mail package, or go for a postcard. Think of exciting offers that may intrigue the receiver to investigate your products and services further, after all these are what will get people to visit your website. Offering easy ways to reach you and learn more about your business is the key here. Let potential customers discover the benefits of going through you and not through your competitors. Create the whole package as consumer centric. This means demonstrate that you understand and know your audience, interesting them and drawing them in so they want to know more of the details on your product and how it benefits them. The cost incurred in the mail campaign may be no more than the cost of printing the materials and the stamps. For this reason the postcard style option has become increasingly popular.

o Event Promotion. Invariably, there is always one event or another taking place in the metropolitan cities at any time. Be on the look out for ways to use these events to your advantage. Be focused and select an event that will attract more of the audience you wish to target. Once you have narrowed down the event you feel is relevant, prepare a marketing strategy that correlates to the event activities. Perhaps you could get leaflets printed with details of your site, in particular, the URL or the link you want them to visit. Get articles like pens, diaries or magnets printed with your website URL on them and distribute these. Human nature is such that people cant resist these things, and they can very quickly put your brand in the mind of the target market, when the person sees the message every time they write or look for a piece of paper and so on.

You should develop a strategy for offline marketing just as you would with online marketing. The elements are more or less the same, lets face it offline marketing is where these elements originated. So take the time to utilize these opportunities and target the potential market you want to get to your online site. Making the effort will pay dividends, and placing your business so that you get more traffic is the whole point of getting your marketing strategy rolling.

Ihab asked:

The great thing about search engine marketing is its ability to attract a consumer who has already expressed interest in a service or product via a search engine term. The consumer’s curiosity is already whetted. It is up to the e-marketer to satisfy this curiosity.

Offline marketing campaigns set the preliminary grounds by exposing the consumer to its product or service through the print media, the television, the radio and billboards. These offline campaigns affect about 70 percent of your overall audience. The remaining 30 percent is that part of the market that can be reached effectively through online marketing.

Thus, in a way, your advertising strategies have to effectively cover offline as well as online marketing. Only by integrating your online campaigns with the offline ones can you expect your brand to have better recognition. The more aware your target market is about your product, the better chances you have of establishing their trust in your brand.

Today, building a stable relationship with your audience is made easier with online marketing methods like podcasts, search engines, social interaction platforms, corporate blogs, mobile e-mail alerts, company websites, etc. to name a few. This YouTube era prefers a more personalized approach and outlook to any virtual communication.

Formality is a passé word for this generation of consumers, though they prefer to be approached with a degree of professionalism. After all, if a seller has to stand out from, the multitude of competitors that are present online, he has to have the right mix of trust, user appeal and a professional approach to conducting business.

At Clear Media Online, our e-marketing professionals work with you to understand your advertising requirements. We are proficient in understanding your offline campaigns and work accordingly to integrate them with our online marketing methods.

Victor Dawson asked:


Right from the time the Internet stepped into our lives, online marketing has been bandied around as a magic mantra– the wonder key to fortune. And all for good reason. An array of websites, ranging from magazines to live theatre performances are available to an audience ranging across a variety of profiles on the information superhighway.

But you have got to realize this-people and firms who have actually earned a fortune, a killing quickly (I won’t say overnight), have relied not only on online marketing efforts but also on their offline promotions. In fact, it ’s strange but true– many of them do not have an online presence at all.

Websites are springing up on the world wide web every moment of our existence. There are businesses and money-making programs at evry other nook and corner– millions of web addresses are competing for the attention of the eyeballs. Indeed, it is a plus, it definitely helps if your business is on the Net.

The Internet has brought in several turnkey methods into the way we go about operating our businesses. There are many who are yearning to have their place, their corner, on the Internet. But they do not know how to break into the huge net. They are waiting for someone to guide them by the hand. Reach out to this audience.

And once you resolve to tap this goldmine of a market, remember– You are preparing to bypass all that fierce competition on the Internet flashing a plethora of businesses, each one being as good or as bad as the other!

So, remember- those business flyers, postcards and letters may sound a bit old-fashioned, but ineffective they certainly are not. For the ads on paper get an attention that is comparatively less divided, as compared to those on the Internet, wherein you have ads rushing in from all sides.