Tanbir Singh asked:


Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.

Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.

Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.

There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.

Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.

The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.

Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.

Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.

So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.

Oli Osorhan asked:


1. Answering Machine – This one is easy for offline marketing, just be sure to include your URL, dot.com in your answering machine messages!

2. Address Labels  – Again easy all your outgoing mail for everything use your address labels for more offline marketing of your business and website!

3. Business Cards – Definitely use them, get in the habit of carrying them with you and pass them out “It Works”, you can even get you cards done on cd-roms!

4. Company vehicles – We all see vehicles with company names and telephone numbers on them driving our streets and motorways. This is a great idea as it gives potential customers the chance while out and about to learn about the company and also learn about how to contact them should they need the service or product they offer at some stage in the future. I often wonder why more websites aren’t promoted in this way by simply adding the company website URL also, you definitely should do this as part of your Offline Marketing!

5.  Flyers – Post flyers on free local bulletin boards (grocery stores, discount chain stores, shopping malls, laundromats, dry cleaners, etc.) print a flyer on bright yellow paper detailing your web address and your company. BE SURE to include your email address, URL as well as your telephone number! Tack the flyer to bulletin boards all over your town. Keep a supply in your car for handy offline marketing!

6.  Freebies & Giveaways – This method is a personal favorite of mine. It involves purchasing and distributing items such as pencils, pens, t-shirts, mugs, mouse pads, calendars, key-chains, bumper stickers, refrigerator magnets and the like. All these items will have your URL, Logo, or Email address located somewhere on them helping to market offline and attract people to your website.

7.  Christmas Cards – Use your Christmas cards to all your customers also for offline marketing with all your info URL, email and phone numbers!

8.  Checks & Coupons – Again use all your information when using coupons and have your company checks printed with this information!

9. Web decals – are a new, inexpensive and fun way to use offline marketing and attract attention to your website. People absolutely love them, and they are very simple to use. Web decals are made of high quality vinyl and printed with state of the art digital equipment. Display your website address and more in bold white or black & white letters. People stick them everywhere. In your car windows, store, office and home windows, any place with glass!

10. Word of Mouth – easiest and a very viral form of offline marketing, your happy customers and friends just pass it on!

11. Fax cover sheets – (many people forget this one for offline marketing!)

12. Personal brochures – about you and your company!

13. Printed Material – Print your URL (Web site address) everywhere you print your business name. Including business cards, fliers, signage, ads, product tags, labels, craft show directories (in shows you may be attending) and anywhere else your business name is printed!

14. Newspapers, classifieds and related magazines – The print media which includes newspapers, journals and magazines is another avenue where your can have your URL exposed for everyone to see. It’s best first to start advertising your products, services and URL in local newspapers and then if successful continue onto regional and national publications. If you can’t afford the common graphical advertisement as seen throughout newspapers and journals related to your industry don’t worry as most of these publications have classified ad sections. Classified ads allow you to reach a targeted audience very cheaply with a simple short message and of course your URL is included in there somewhere too again a great source of offline marketing for your business!

15. Press releases – Press releases using them for offline marketing and promotion. Press releases or news releases as they’re sometimes known are newsworthy stories about your business that you send to various sections of the media. These sections of the media must be related to your industry for you to have any chance of success. Newsworthy stories are stories which readers of the media publications you submit to might be interested in.

If the journalist reads it and likes it he or she may publish it or some of its contents in his or her publication, if this happens you’re on to a winner because the public in general are much more responsive to a news story than a plain old hyped up advertisement. This could mean they’ll enquire about or even purchase your products or services.

Using press releases for offline marketing of your website uses the same principals, if it’s newsworthy release it. Newsworthy events for websites include website launches, website re launches and new online services among other items. Also don’t forget online press releases!

16. I. ID-It Plates – These Elegant mini-Billboards promote YOU 365 days a year, enhance the appearance of your vehicles, last for years and most important, give you literally Millions of Impressions  and affordable offline marketing over their lifetime.

Conclusion – Even if your business only exits in the virtual world you must realize ALL your customers live and always will live in the physical world and therefore can be reached much better from the physical world. The moral of the story is never ever forget about the offline marketing and promotion of your website. Your success or failure could depend on it!

http:www.moneybizhome.com/marketing_articles

 

Deep Arora asked:


Starting an online business is easy, but attracting ever increasing traffic is not! Dont think you are alone in this. The ongoing quest to drive traffic to your site is one that is necessary for all and sundry. The cost incurred in marketing the site with every possible online opportunity can become quite hefty. Sometimes the more traditional offline methods can provide inexpensive and ingenious way is to churn out new marketing initiatives for your online business.

Offline marketing shouldnt be seen as outdated, in fact it is sweeping through the online community. If you are looking for something innovative to add to your marketing mix, then focusing and developing an offline strategy may be the solution you are after. Firstly, know your target audience and then work out on the modes of communication that they remain in touch with, in their daily life. Once you know these modes are available to you for offline marketing, you can develop attractive advertisements and calculate the cost incurred in carrying this out. To consider a few offline marketing modes, read on!

o Radio Shows. Amidst numerous radio channels on air, theres no such thing as information being obscure. The advantage with the radio advertising format is that listeners tune in regularly, while on the go, in shops, their car, at work and so on. The broadcasters are constantly searching for fillers in their shows, hence providing you the opportunity to slot your advertising in. With radio make your ad short and crisp, memorable is the key with this advertising format. Radio is still one of the most effective and relatively inexpensive advertising formats; and there is always space between shows for the advertisers to speak on.

o Print Media. Putting out attractive and creative ads in magazines and newspapers can truly work wonders. The print media reaches out to more people than you might expect. Hence, your message, and in this case your website can be more effectively promoted. When developing print advertising, make the language very target centric, you want to really grab the attention of the target audience. In particular you should look out for publications that are related to your field and the segment of people who read them.

o Mail Packages. Developing a list of people who may find your site interesting is the key to this step. Once you have the crucial element, then the next step is to design an attractive envelope for your mail package, or go for a postcard. Think of exciting offers that may intrigue the receiver to investigate your products and services further, after all these are what will get people to visit your website. Offering easy ways to reach you and learn more about your business is the key here. Let potential customers discover the benefits of going through you and not through your competitors. Create the whole package as consumer centric. This means demonstrate that you understand and know your audience, interesting them and drawing them in so they want to know more of the details on your product and how it benefits them. The cost incurred in the mail campaign may be no more than the cost of printing the materials and the stamps. For this reason the postcard style option has become increasingly popular.

o Event Promotion. Invariably, there is always one event or another taking place in the metropolitan cities at any time. Be on the look out for ways to use these events to your advantage. Be focused and select an event that will attract more of the audience you wish to target. Once you have narrowed down the event you feel is relevant, prepare a marketing strategy that correlates to the event activities. Perhaps you could get leaflets printed with details of your site, in particular, the URL or the link you want them to visit. Get articles like pens, diaries or magnets printed with your website URL on them and distribute these. Human nature is such that people cant resist these things, and they can very quickly put your brand in the mind of the target market, when the person sees the message every time they write or look for a piece of paper and so on.

You should develop a strategy for offline marketing just as you would with online marketing. The elements are more or less the same, lets face it offline marketing is where these elements originated. So take the time to utilize these opportunities and target the potential market you want to get to your online site. Making the effort will pay dividends, and placing your business so that you get more traffic is the whole point of getting your marketing strategy rolling.

Online Marketing Guru asked:


There’s a lot of money in affiliate marketing. This is true, however, only to those are seriously and zealously working on his affiliate program. Success in affiliate marketing varies in every individual affiliate and for the most part, it depends on his will and perseverance. No matter how good an affiliate program is, it will not prosper if the affiliate marketer does not pay the price of hard work. One must exert extra effort especially on the aspect of promotion. Nothing will happen if the links or banners would just lie idle in a web page, an affiliate must be able to convince the visitor to click it and proceed to the business site to buy the products. No click-throughs means no income for an affiliate marketer.

You can actually generate a full-time income by means of affiliate marketing and you can do it at home, and yes, even while you sleep. You must have a good web site to begin with. It must have good promotional and informative contents, pleasing design, inviting banner ads and all other important elements in an affiliate marketer’s web site. It would be great if you have exhausted other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google AdWords. You just have to go online once in a while to check your site and update it and to watch over the development of your marketing program. Does this sound so easy?

It can be this easy if you have planned your affiliate program well and have taken all the steps towards success carefully and diligently. Now, there’s a tool you can use to help you go through the program with ease and confidence, the Ad Tracker. For many experienced and successful affiliate marketers, the Ad Tracker is a key to a successful affiliate marketing program.

What precisely is an ad tracker? It is a marketing tracking software or program that allows you to trace and take note of every click-through made by visitors of your site and by other customers who got your referral link. There are ad tracking service providers as well, so you will just have to pay them to do the tracking for you. With the ad tracker, you can keep an eye on the progress of your marketing campaigns even offline. This tool or program is especially helpful if you are engaged in several affiliate and pay-per-click programs and have placed ads in emails, pop-ups and pop-unders, message boards, auto responders, Ezines, forums, several web sites, surveys and various ad service providers.

Of course, you don’t want all your efforts to be put to waste so you want to make sure you are getting paid for your hard work. Likewise, you want to make sure every dollar or cent you disburse in your advertising campaigns is wisely spent. With the help of the ad tracker, you will know accurately how many and which of your links where clicked on, how many clicked on your links, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, how many products were purchased, which of your banner ads or links brought the most leads and sales and many other pertinent facts and figures you need.

Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing. This would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.

Every decision and plan you make must be well grounded on facts. That decision or plan of action may not be the best, but it is something not to regret about when you had valid reasons for coming up with such decision or plan. You cannot just decide to terminate your affiliate program, just because you don’t earn big in an instant.

If you are serious with affiliate marketing, again and again, keep in mind that your success lies mainly on promotion and your hard work. If you don’t seem lucky enough to convince many of your site users to buy the products, don’t be disheartened and jump into a conclusion that your affiliate program is a failure. If it works for others, it could work for you, too. Know whether your advertising techniques are effective or not, which works best for your program and which doesn’t. Get an ad tracker to help you know all these and you’d surely be on the right track towards success!

Chris Rohrer asked:


With any online business today online and offline marketing plays a big key to either your business succeeding and making a lot of money, or failing and you losing a lot of money. However marketing online is not all that easy as some may make it out to be. If you jump into it to fast you can quickly lose a ton of money if you market wrong. So lets take this time to go over the correct ways of how to market and make money online.

First you will want to set up some type of marketing budget that you can follow for the month. When you do this make sure that you do not to set your budget to high, because you are just starting out so you will want to take your time and test things at first. A good marketing budget to set would be a couple hundred dollars. This will allow you to test a number of things like google awords, yahoo, and maybe even a good press release.

This moves us into the next part of how to market and make money online. You must test your ads first. Not every ad you post or submit is going to work. So make sure you test your ad to first see what kind of results you get from it. At the end of your test if you like your results you have gotten then you know this ad will work, and you can then invest more money into it.

The next most important thing to do with any marketing campaign is to track your ads. You could have the best ads in the world running, but if you are not tracking to see which ads are converting into sales you could be wasting a lot of money and not even know it! So make sure that no matter what type of ad you are running that you have a way to track it, and see if it is worth keeping or not.

Finally you will want to stay educated. There are always new ways to market online and offline. So it is very important to read up and educate yourself on these new ways of marketing. You can do this by reading messages boards, or surfing the web for new ways to market. Always remember though. Test every new marketing spot you find before you go and invest a lot of money into it.

Lucien Bechard asked:


There is a lot of buzz going around the network marketing industry lately about online vs. offline marketing and which concept is better. The top leaders from each industry have been strongly stating their case as to why their concept is better. Both sides have strong and valid points that make it very tough to decide which one is better. But what if you didn’t have to choose a side? What if you could become involved with both of them?

Before we delve into this further let’s take more of a look into both industries.

Offline marketing & Direct Selling companies have been around since the beginning of time. It all started back in the day with people going door to door to pitch and sell their products. Companies such as Amway, and Mary Kay created a massive boom in the industry using the techniques of door to door selling. People in the 80’s and 90’s started learning the concepts of residual income and became really excited about the income potential this could bring to their lives. They started jumping on the bandwagon and began pitching their products and companies to everyone they came in contact with. There were a select few that made a tremendous amount of income from the direct selling craze, but most people ended up with nothing. A lot of people not only lost a lot of money, but they also had their dreams shattered along with it.

That’s when people started having a negative taste in their mouth about the direct selling industry. Terms such as “pyramid scheme” and “scam” began to surface.

The trends started to shift in the late 90’s. People started to become turned off to the concept of direct selling. They didn’t like bothering their friends and family. They weren’t interested in going to seminars and buying products they didn’t need. The direct selling industry now had a bad rap.

But here’s the key thing to remember. The concept and idea of residual income still stayed strong. Residual income wasn’t the “pyramid scheme” and it wasn’t a “scam.” Despite what people thought about the direct selling industry, no one could ever say anything negative about residual income. People still desired to have the lifestyle that residual income produced. They just didn’t like the way they had to go about achieving it.

Residual income never has and never will be a negative concept. The way people go about achieving residual income has become what’s negative. It’s a solid concept that most people still desire to have.

Now let’s flash forward to Internet boom. Ever since the Internet craze has hit the industry people have become inundated with business opportunities everywhere they go. People are being pulled in every different direction and they don’t know which way to turn.

The social media craze is causing such a stir throughout the industry. Sites like Facebook, MySpace, Twitter, and YouTube are taking over the Internet. If you go on any one of those sites, you will see that they are just one big “pitch fest.” Everyone is selling something, no matter if they are involved in online or offline marketing. They have a message they want to tell and they want you to hear it.

Everywhere people go on these sites they are being sold on business opportunities to “work from home,” “no meetings involved,” “no bothering friends and family,” and “no lotions or pills to sell.” 90% of the work will be done for them they are told. Terms like “pre-launch,” “get rich quick,” ‘join now,” ‘reserve your spot” have taken the industry by storm. Every time people log into their email, they get spammed by every Internet marketer on the planet telling them how great their business is.

So here’s where the crazy cycle has begins. Offline & Direct Marketers vs. Online Marketers. The tug of war has become heated.

Offline marketers believe in the old school network marketing principles of “making a list of friends and family,” “contacting them,” “showing them their opportunity,” and then “following through.” They believe in the human touch approach. They still hold motivational seminars, dream building sessions, strategy meetings, and cold call sessions like they did in the 80’s and 90’s.

They do network a little bit on the social media sites but most people don’t know what they are doing. They aren’t receiving any training from their up lines on how to brand themselves and market their business online. Also, most of the top offline companies have restrictions about their distributors using online marketing methods to promote their business. The distributors hands are tied.

Here’s where the struggle is taking place with offline companies and why they are losing most of their distributors to online companies. Most of these companies are on the verge of being wiped out because they are still stuck in the olden days of running a business. They are not with the times. Their philosophies of running a business are sound, they even have strong moral principles, but they are being buried by the Internet. Internet marketers are stealing these distributors away in droves and the people that are left are stunned when their down lines are wiped out.

Online marketers have a laser targeted focus on playing to the emotions of offline marketers. Their goal is to target all offline marketers and play off of the negative emotions they are facing with their current business. “The grass is greener on the other side” is what they portray.

With online marketing everything is automated with very little human touch. Online marketers just want people to enter their information into their “capture” page and then proceed to blast peoples email addresses with auto-responder messages hoping to play the law of averages. They know that if they can get their message to enough people, the law of averages will end up working in their favor.

“The money is in the list!” That holds true in both online marketing and offline marketing. It’s all about “the list.”

After reading this and seeing both sides of the fence, neither side seems appealing does it?

That’s because they aren’t working together! There is no “Synergy” working against each other.

That’s why you should incorporate both online and offline marketing methods into your businesses.

First of all, human contact is still the most important element in both online and offline marketing. Human contact is the key to having long term and lasting success in the network marketing industry. People want to do business with other people, not with a computer.

Online marketers can only hide behind the Internet for so long before their businesses will crumble. If online marketers want to become true leaders and have huge businesses, they have to incorporate human touch into their business.

If online marketers want to truly become successful, they need to still fill their minds with positive information through motivational cd’s and seminars, dream building sessions, and strategic planning sessions with other mentors.

Offline marketers have been teaching these principles for years and they are even more relevant in today’s world. Today more than ever, people want to be in business with someone they can trust. People still need guidance and mentorship from other leaders. Online marketers can learn a lot from offline marketers on how they build a business. The principles offline marketers use to build a business are sound and are still the basis by which a business should be built.

Let’s talk about what offline marketers need to do to get with the times before it’s too late. There’s no denying that the Internet has changed how business is being done. The social media giants are not going away and neither is online marketing. It’s only going to get bigger. Offline marketers need to start learning how to brand themselves and their businesses on the Internet if they want to succeed in today’s world. If offline marketers don’t learn how to market their businesses and brand themselves using the major social media outlets, they are going to get eaten alive very quickly.

There’s a tremendous amount of opportunity that’s come with the social media boom, but there’s a very limited amount of time people have left to learn how to capitalize on it.

If people get the right training they need now and learn how to use the Internet to build and market their business, they will become very wealthy.

It’s important to catch and ride the Internet and Social Media wave now before it’s too late! If you incorporate human touch in the process you will be a top leader that everyone turns to.

If people learn to combine the personal human touch, strong moral principles and philosophies of offline marketing, along with the momentum of the social media giants and the power of online marketing, they will become a part of history.

To learn how to effectively combine both online and offline marketing strategies to create “The Perfect Synergy” visit