Tanbir Singh asked:


Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.

Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.

Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.

There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.

Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.

The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.

Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.

Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.

So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.

Hendro Iskandar asked:

By: Hendro Iskandar

As small bisnis owner, before knowing internet marketing, my knowledge about marketing only limited to offline marketing. Where we limitted by area of activity which we can achieve. Advertise our products or service, in limited area, as far as i can manage.While in offline marketing, the work area limited. But in internet marketing,which can be done at home or office, are not limited in area, you can reach people in the worldwide.

Which The Principle of marketing, strong brand image, positioning on the product or service and the difference with another product or service, all things that will help increase our sales, can be done with both marketing. The principles of marketing, can be applied to internet marketing much better, easier, faster and cheaper then offline marketing.

Offline Marketing in example is ‘Microsoft’. With the brand name ‘windows’, and the position as computer operating system, at most used, and the differentiation is inside the windows, quite a lot and user friendly (my individual opinion). Can you imagine, how much money that Microsoft spend just for advertise the product ?

For Internet marketing example is Amazon.com. With the brandname ‘Amazon.com’, the position of greatest bookstore, very famous, and the difference with another bookstore that Amazon.com sell the book online. And i’m sure that Amazon.com spend less money then Microsoft for advertise.

The internet marketing with a strong branding, can attract millions of people come to your website every day, allowing the total purchase existence also quite big. And if you know how to do it, you can have it too. In internet marketing, you don’t need to have your own website. But it’s better if you own one, because your credibility will be better in your customers side.

Run an internet marketing with your own website, will give you opportunity to get income beside your product or service. The best one is, maybe you didn’t know, if in Internet marketing, even you didn’t have any product, you can still get income. That the other difference of internet marketing.

Get to know more deeply the Internet marketing and exploit all the opportunities in it, because I see internet marketing is future business. Why not try to start at right now. . .