Tanbir Singh asked:


Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.

Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.

Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.

There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.

Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.

The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.

Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.

Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.

So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.

Tanbir asked:


Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.

Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.

Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.

There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.

Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.

The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.

Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.

Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.

So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.

temp_168807 asked:

If you own and operate an online business, it would be quite myopic to exclusively focus on online marketing methods to promote your enterprise.  Granted that the World Wide Web is home to some amazing and cost-effective ways that can help spread the word about your business, the World Wide Web remains as just one avenue for you to exploit.  There is a more promising avenue that has been neglected since the advent of the internet.

 

This is the offline market.

 

Below are 5 simple but highly effective offline marketing methods that you can implement for your online business.

 

Distributing items that prominently display your URL.  Coffee mugs, caps, shirts, and even bumper stickers.  Surely, you’ve seen such items that displayed a particular URL, right?  Can you remember how intrigued you were when you encountered them?  Perhaps you may still remember the URL you saw back then?  Such is the power of this method.

 

Distributing media kits for the press people.  Press people are always on the lookout for things to write about.  Make things easy for them by distributing press kits that consist of: an expertly written press release about your company or about an event that affects your company, a profile of your business, a list of prominent clients/customers, a list of awards received, your complete product line, and other similar details.

 

Conducting seminars, symposiums and workshops.  What better way to promote your website – something that is often viewed with the negativity caused by the prevalent anonymity on the internet – than by providing the public with the face of your business: yours.  By making yourself visible and displaying your expertise in events that call for the same, such as seminars, symposiums and workshops related to the field you are concentrating on, you’ll be able to build your name in the industry, and consequently, you will be able to build the brand of your business.

 

Advertise in your dailies and magazines.  Yes, it will cost some money, but advertising on print publications is not as expensive as it may initially seem to most folks.  You don’t need full page ads or double-paged spreads.  You won’t even need a quarter of a page.  You will need an eighth of a page at the most.  Based on experience, the best type of print ad that you can run is a simple display of your website’s URL.  Imagine white font on black background and you’ll see how such an ad will stand out.  Because of the dearth in details, people will be intrigued and they will log online to check out your site to see what it’s about.

 

Sponsor charity events.  Most of these events will prominently display their sponsors’ logos on the advertising materials they will use.  Instead of your business’ logo, ask that your website’s URL be displayed instead.  The exposure your link will receive via this method can potentially be immense.  Imagine a charitable event on a national, if not a global, scale, and you will begin to imagine the sheer potency of this technique in action.