The Top 10 Reasons Why Online Marketing Dominates Traditional Advertising

October 31, 2009 by admin  
Filed under Marketing

Assassin Marketing asked:


Online marketing has become the most successful method of advertising for any kind of business on the planet during the last decade. It is lightning fast and can promote your business to thousands of potential customers daily. As marketing is a primary factor for a long and successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

Traditional marketing is becoming more expensive and slower to produce results. It also requires much more time and effort. It often has to be done by many employees and is restricted by many barriers and regulations which make it hard to get the most beneficial results. Then along comes the internet as it makes the entire globe seem like a short alley rather than a large city where you can reach customers overseas in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect, and here we list the top 10 reasons online marketing dominates traditional advertising.

1. SPEED

Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business. They reach a lot of customers in the shortest time. Traditional mail marketing can take months and a lot of money and effort to generate results.

2. GEOGRAPHICAL RESTRICTIONS

The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet. On the other hand, you are often restricted to local customers from a smaller geographical area when you market offline.

3. MARKETING EFFECTS

Online marketing is based on pull marketing effects, which means that online customers come across your website when they are looking for similar products of yours. While offline marketing is based on push marketing effects, which means you have to introduce your business to every single customer that come into your location.

4. SALES PROCESS

When your business is marketing online, you can make a sale in a matter of seconds; where the customer chooses what product or services they wise to buy, they move to the check out page, pays for the product or services on a secure page, and then receives their purchase. Offline advertising is very different as the selling process is very complex and requires a lot of effort and persuasion and sometimes can’t be completed after all.

5. HOURS OF OPERATION

Your website is self-managed and requires you only to make few changes, and after that it can operate non-stop and can be selling products or services while you are sleeping. Offline stores are restricted to the human active times, this means you open in the morning and close in the evening and you can’t make a sale while you are closed. In other words, the offline selling process has a shorter sales life than the online one.

6. COST OF MEDIA

If you want to make a commercial on TV or radio or a newspaper, you will pay a fortune. While online marketing allows you to make a short video or audio commercial and submit it thousands of media communities and it will cost you next to nothing.

7. LIMITED ADVERTISING LIFE SPAN

When you post an ad online about your business or website, with an article for example, it can be online forever and the place where the ad occupies will be untouched for a long time. On the other hand, offline ads can be only active for an agreed-upon period of time and then it will be replaced.

8. COST PER CUSTOMER

These costs are reasonably low with online marketing but relatively high with offline forms of advertising. They are simply the costs incurred to generate potential customers for the business.

9. CUSTOMER SUPPORT

With one email you can solve all your customer problems and concerns. This process is much more time consuming and require more effort offline.

10. ONGOING MARKETING INFORMATION

It is very easy and only takes a few seconds to collect all the information and data about every aspect of your business when you market online. Offline information and data are stored within piles of documents, where it requires a squad of employees to collect the required information.

As you can clearly see, online marketing is far superior to traditional forms of marketing. Online marketing is all about saving you money, time, and effort; yet brings you the required results you seek and most of the time exceeds your expectations.



Online or Offline Marketing?

September 9, 2009 by admin  
Filed under Home Business

onlineoffline]

armando williams asked:

start making money online

online money making oppurtunity

profit monster

The internet has revolutionized the world just like how the industrial age changed the way people work and co-exist. The world has become a much smaller place where anyone from anywhere around the world that has access to the internet can communicate with each other, anytime.

So how does this affect the way we make money? The difference is like riding a bicycle to work and taking a cab there. Business can now have a global audience compared to how far word of mouth can take you. So let’s compare the differences.

Creating a network Offline Like I mentioned earlier, offline business is how far word of mouth can take you. That can mean through your personal network or through advertising (TV, radio, mass media). But let’s assume you’re a person who doesn’t want to invest so much in advertising through the mass media (it’s quite costly anyway) and want to create your own personal network. And let’s also assume that you want to create a huge business to bring in more money.

Through my networking experience, let me tell you how it’s going to be. You will have your own list (how many depends on how many contacts you still have on you) and the chances that someone is going to even take a second look at what you’re doing would be one out of every 5. I did say just take a second look. If you’re serious in what you’re doing, probably a handful of people would be as excited as you are doing what you’re doing out of every hundred people.

Let’s face it. The network marketing boom has come and gone a long time ago. People have heard of network marketing opportunities, both the good and the bad. But since the industry has been out there for so long, more of the bad has been heard. “It’s a pyramid” “they’ll just keep taking money from you” “it won’t work” “I don’t know many people” “I don’t have time” “I’m not interested”. Do any of them sound vaguely familiar? People out there are fearful of new opportunities especially ones they’ve heard many things about.

Now let’s talk about the calls you have to make and how often you have to make them. Basically, you need to pick up that phone and talk to EVERY SINGLE person on your list in order to get a few people into your organization. Hey don’t expect your family to be joining you in an instant. Fellow network marketers should understand what I’m saying, yes? Calls you make means extra numbers behind the dollar sign on your phone bill, especially if you are going to use your mobile phone.

So what happens when your list runs out? You will either have to get more referrals or you get out there and find more potential network marketers! That means you have to literally talk to strangers whether you like it or not. You can’t tell me that everyone out there would talk to complete strangers anytime and anywhere. I have met several people who absolutely WILL NOT talk to any strangers or make any cold calls. (At this point, I’d like to recommend a book written by Florence Litthauer entitled “Personality Plus”) So I guess network marketing is not for everyone.

Online To create a network online, it would need four VERY IMPORTANT things. A computer, an internet connection, an email account and you. As compared to offline network marketing, internet marketing needs a fraction of your time for commitment with minimal effort. Introducing people to your online business does not mean you have to be physically there all the time. Think about it. If you’re in Singapore and you have a prospect in the US, you would have to forgo your sleep in order to talk to this person. But with the internet by your side, the world can connect anytime, from anywhere.

Now lets talk about the effort you have to put in. But first let me ask you this question. Do you chat with your friends on messenger? Do you check your mail? Do you surf the net from time to time? If the answer is yes then that is how much effort you need to put in! Just as much as you’re doing now or maybe just a bit more. (It IS a business you’re doing by the way) The word is LEVERAGE. With the same amount of effort you put in doing your offline business, you can potentially get a hundred or even a thousand times the number of prospects you can get!

HOWEVER, the numbers game still applies. In an online business, for every 100 clicks that you get to your page, ONE will opt in. And out of 100 opt-ins, ONE will join the business that you’re doing and out of the 100 people who join, 24 will do it as seriously as you (that is if you’re doing it seriously). Don’t expect a huge sum of money to be falling on your lap with whatever business because if that happens, it probably is not a legitimate business.

But don’t forget that with an online business, you are leveraging your time and effort with almost the same amount of results. I was running a traditional offline business for about 8 months and the most I received was a couple of a hundred dollars. With an online business, I received five times the amount of money within a month! And it was all legitimate. I was always looking for ways to earn fast money and I guess I found the best that the internet can offer!