Tanbir Singh asked:


Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.

Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.

Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.

There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.

Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.

The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.

Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.

Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.

So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.

Tanbir asked:


Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.

Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.

Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.

There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.

Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.

The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.

Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.

Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.

So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.

James T. Maxwell asked:


Most people think Private Label Rights (PLR) is only useful in online marketing. That’s absolutely untrue. Great content has just as big an impact offline as it does online. There are many ways you can use PLR content in offline marketing. Read on to learn five powerful tips on how you can use PLR content in offline marketing.

Tip #1 – Use for Client Autoresponders

If you’re doing marketing for offline clients, often times they’ll request autoresponder services. Although setting up the autoresponders is easy, getting the content for the newsletters can be a bit of a hassle.

Not anymore. There are PLR articles for just about any business in the world. Is your client an optometrist? A lawyer? No problem. Whatever business your client is in, chances are you can pay just a little bit for autoresponder content and save a whole lot of time.

Tip #2 – Help Your Clients Generate Traffic

You can also use PLR content to help generate website traffic for your offline clients. It’s easy to take “broad” PLR content and repurpose it to local PLR content.

For example, you can take a PLR article titled “How to Find an Optometrist” and change it to “How to Find an Optometrist in San Francisco”. Take this article and submit it to article directories or put it on your client’s webpage for great search engine traffic.

Tip #3 – Sell it As a Product

Informational products are sold just as much offline as online. People have had a lot of success selling tapes, DVDs and books in offline marketing. Using PLR content, you can easily create a DVD or CD product and sell it using offline marketing.

Tip #4 – Use it for Lead Generation

Content giveaway is a great way to generate leads. Just like how on the internet marketers love to give away information in exchange for emails, in offline marketing you can do exactly the same thing.

You can write a complete ad and at the end “sell” them on getting more information on a free DVD. That free DVD can simply be PLR content. If you want to reduce your costs, you can even offer the PLR content on a website instead of something that you’ll mail.

Tip #5 – Use PLR Content to Build Credibility

One great way to build credibility is to be an offline publisher. One well known tactic in the marketing world is to “write a column” that is actually paid for Ad space.

For example, let’s say you’re a car salesman who wants to generate more business. Every week, you buy a column of ad space and teach people how to get a good deal on cars. You soon develop your name in the business and get a steady stream of referrals. Instead of having to write all that content yourself, you can simply use great PLR content and republish it under your own name.

Be Creative

As you can tell, there are many, many ways you can use PLR content offline. The sky is the limit. Be creative and use your imagination. Keep good marketing principles in mind and you can make a lot of money by using PLR content offline.

temp_168807 asked:

Don’t confine yourself to the online world.  Expand your horizons!  Think outside of the box!  Advertise your online business in the real world!

 

Go offline!

 

How many times have you heard veteran internet marketers mutter those suggestions?  They are, in fact, correct in their assessment.  Though there are 50 million people online at any given time, the fact remains that the internet only has a 37% *********** rate, meaning, the World Wide Web remains a big mystery to majority of the people in the planet.

 

Simply put, the internet may seem like a big place, but it is quite miniscule compared to the offline world.  The offline audience is a hungrier market that has yet to become numb to the marketing tactics of online businessmen.  They are likelier to provide a higher conversion rate for your online business.

When marketing offline, your efforts should take heed of these 3 very critical points:

 

You must realize that the entire world is not your audience.  Just because there are 6.5 billion people on Earth doesn’t mean each and every one of them is a potential customer.  The product or service you are planning to sell definitely targets a particular market.  Pinpoint that market so that your marketing efforts will focus on the same.  Advertising to a broad audience is much akin to blind marketing, producing poor results with wayward efforts and wasted resources.

 

You must be able to determine where you can find the members of your target audience.  Once you have pinpointed your target audience, you must do some research to know where to find them.  This will help you pinpoint advertisement avenues that will provide the most visibility for your offline marketing campaign.  Narrowing down the focus of your marketing efforts will also keep your advertising costs more manageable.  It’s useless advertising in a nationally circulated newspaper, for example, when you’re just targeting residents in the greater Los Angeles area.  The former will be needlessly more expensive.

 

You must be able to find sufficient motivation for people to go online and check out your website.  Most of the people you will be able to reach aren’t well versed when it comes to the internet.  They may be familiar with the basics, but the fact that you have failed to reach them online means that they spend most of their time in the real world.  The challenge that confronts offline marketers, hence, is this: how can they motivate people to go online to check out their websites?  Provide an engaging, if not exciting, catch with your offline ads.  Sponsor a contest.  Promise some freebies.  Make some guarantees.  Do what you must to win their attention, their interest, and their conviction to actually boot up their PCs and log online to check out your business.