Effective Ways to Use Offline Marketing to Build Your List
December 30, 2009 by admin
Filed under Internet Marketing
Tanbir Singh asked:
Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.
Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.
Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.
There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.
Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.
The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.
Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.
Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.
So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.
Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.
Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.
Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.
There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.
Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.
The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.
Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.
Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.
So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.
Introduction to Marketing
November 20, 2009 by admin
Filed under Business Ideas
Kiranvoleti asked:
Marketing: Marketing is analyzing and satisfying consumer needs. A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place.
3M’s are Money, Management, and Marketing
In the 3 M’s of Business model Marketing play a key role.
Buying and Selling of and exchange of goods for an agreed amount.
Marketing is the promotion of products or service especially advertising and branding.
The 4 P’s of Marketing are
• Product
• Price
• Place
• Promotion
Marketing can be classified as 3C model also
• Customer
• Company
• Competitor
3 conceptions of marketing are
• Production concept
• Selling concept
• Marketing concept
Short Term Factors in Marketing System are
• Product
• Place
• Price
• Promotion
Long Term Factors in Marketing System are
• Technological
• Legal
• Cultural
• Economic
Different Components of a Marketing Plan:
1. Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plan Check List
Types of Marketing:
• Internet Marketing
• Offline Marketing
• Word of Mouth Marketing
• Guerilla Marketing
• Print Advertising
• Direct Mail
• TV and Radio
• Network Marketing
• Services Marketing
• Evangelism Marketing
• Relationship Marketing
• Experiential Marketing
• Mobile Marketing
New Media marketing types:
• Internet
• Mobile phones
• IPODS
• PDAS
Types of Market Research:
Exploratory Research: Better understanding of the problem dimensions.
Descriptive Research: General understanding of the marketing problem
Causal Research: Used to identify cause-and-effect relationship.
Top Marketing Rules:
• Rules are Meant to be Broken if needed
• Marketing Must Result in Sales and growth
• Be unique
• Keep a deadline
Marketing: Marketing is analyzing and satisfying consumer needs. A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place.
3M’s are Money, Management, and Marketing
In the 3 M’s of Business model Marketing play a key role.
Buying and Selling of and exchange of goods for an agreed amount.
Marketing is the promotion of products or service especially advertising and branding.
The 4 P’s of Marketing are
• Product
• Price
• Place
• Promotion
Marketing can be classified as 3C model also
• Customer
• Company
• Competitor
3 conceptions of marketing are
• Production concept
• Selling concept
• Marketing concept
Short Term Factors in Marketing System are
• Product
• Place
• Price
• Promotion
Long Term Factors in Marketing System are
• Technological
• Legal
• Cultural
• Economic
Different Components of a Marketing Plan:
1. Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plan Check List
Types of Marketing:
• Internet Marketing
• Offline Marketing
• Word of Mouth Marketing
• Guerilla Marketing
• Print Advertising
• Direct Mail
• TV and Radio
• Network Marketing
• Services Marketing
• Evangelism Marketing
• Relationship Marketing
• Experiential Marketing
• Mobile Marketing
New Media marketing types:
• Internet
• Mobile phones
• IPODS
• PDAS
Types of Market Research:
Exploratory Research: Better understanding of the problem dimensions.
Descriptive Research: General understanding of the marketing problem
Causal Research: Used to identify cause-and-effect relationship.
Top Marketing Rules:
• Rules are Meant to be Broken if needed
• Marketing Must Result in Sales and growth
• Be unique
• Keep a deadline
Benefits of Combining Online and Offline Marketing
November 17, 2009 by admin
Filed under Entrepreneurship
Lucien Bechard asked:
There is a lot of buzz going around the network marketing industry lately about online vs. offline marketing and which concept is better. The top leaders from each industry have been strongly stating their case as to why their concept is better. Both sides have strong and valid points that make it very tough to decide which one is better. But what if you didn’t have to choose a side? What if you could become involved with both of them?
Before we delve into this further let’s take more of a look into both industries.
Offline marketing & Direct Selling companies have been around since the beginning of time. It all started back in the day with people going door to door to pitch and sell their products. Companies such as Amway, and Mary Kay created a massive boom in the industry using the techniques of door to door selling. People in the 80’s and 90’s started learning the concepts of residual income and became really excited about the income potential this could bring to their lives. They started jumping on the bandwagon and began pitching their products and companies to everyone they came in contact with. There were a select few that made a tremendous amount of income from the direct selling craze, but most people ended up with nothing. A lot of people not only lost a lot of money, but they also had their dreams shattered along with it.
That’s when people started having a negative taste in their mouth about the direct selling industry. Terms such as “pyramid scheme” and “scam” began to surface.
The trends started to shift in the late 90’s. People started to become turned off to the concept of direct selling. They didn’t like bothering their friends and family. They weren’t interested in going to seminars and buying products they didn’t need. The direct selling industry now had a bad rap.
But here’s the key thing to remember. The concept and idea of residual income still stayed strong. Residual income wasn’t the “pyramid scheme” and it wasn’t a “scam.” Despite what people thought about the direct selling industry, no one could ever say anything negative about residual income. People still desired to have the lifestyle that residual income produced. They just didn’t like the way they had to go about achieving it.
Residual income never has and never will be a negative concept. The way people go about achieving residual income has become what’s negative. It’s a solid concept that most people still desire to have.
Now let’s flash forward to Internet boom. Ever since the Internet craze has hit the industry people have become inundated with business opportunities everywhere they go. People are being pulled in every different direction and they don’t know which way to turn.
The social media craze is causing such a stir throughout the industry. Sites like Facebook, MySpace, Twitter, and YouTube are taking over the Internet. If you go on any one of those sites, you will see that they are just one big “pitch fest.” Everyone is selling something, no matter if they are involved in online or offline marketing. They have a message they want to tell and they want you to hear it.
Everywhere people go on these sites they are being sold on business opportunities to “work from home,” “no meetings involved,” “no bothering friends and family,” and “no lotions or pills to sell.” 90% of the work will be done for them they are told. Terms like “pre-launch,” “get rich quick,” ‘join now,” ‘reserve your spot” have taken the industry by storm. Every time people log into their email, they get spammed by every Internet marketer on the planet telling them how great their business is.
So here’s where the crazy cycle has begins. Offline & Direct Marketers vs. Online Marketers. The tug of war has become heated.
Offline marketers believe in the old school network marketing principles of “making a list of friends and family,” “contacting them,” “showing them their opportunity,” and then “following through.” They believe in the human touch approach. They still hold motivational seminars, dream building sessions, strategy meetings, and cold call sessions like they did in the 80’s and 90’s.
They do network a little bit on the social media sites but most people don’t know what they are doing. They aren’t receiving any training from their up lines on how to brand themselves and market their business online. Also, most of the top offline companies have restrictions about their distributors using online marketing methods to promote their business. The distributors hands are tied.
Here’s where the struggle is taking place with offline companies and why they are losing most of their distributors to online companies. Most of these companies are on the verge of being wiped out because they are still stuck in the olden days of running a business. They are not with the times. Their philosophies of running a business are sound, they even have strong moral principles, but they are being buried by the Internet. Internet marketers are stealing these distributors away in droves and the people that are left are stunned when their down lines are wiped out.
Online marketers have a laser targeted focus on playing to the emotions of offline marketers. Their goal is to target all offline marketers and play off of the negative emotions they are facing with their current business. “The grass is greener on the other side” is what they portray.
With online marketing everything is automated with very little human touch. Online marketers just want people to enter their information into their “capture” page and then proceed to blast peoples email addresses with auto-responder messages hoping to play the law of averages. They know that if they can get their message to enough people, the law of averages will end up working in their favor.
“The money is in the list!” That holds true in both online marketing and offline marketing. It’s all about “the list.”
After reading this and seeing both sides of the fence, neither side seems appealing does it?
That’s because they aren’t working together! There is no “Synergy” working against each other.
That’s why you should incorporate both online and offline marketing methods into your businesses.
First of all, human contact is still the most important element in both online and offline marketing. Human contact is the key to having long term and lasting success in the network marketing industry. People want to do business with other people, not with a computer.
Online marketers can only hide behind the Internet for so long before their businesses will crumble. If online marketers want to become true leaders and have huge businesses, they have to incorporate human touch into their business.
If online marketers want to truly become successful, they need to still fill their minds with positive information through motivational cd’s and seminars, dream building sessions, and strategic planning sessions with other mentors.
Offline marketers have been teaching these principles for years and they are even more relevant in today’s world. Today more than ever, people want to be in business with someone they can trust. People still need guidance and mentorship from other leaders. Online marketers can learn a lot from offline marketers on how they build a business. The principles offline marketers use to build a business are sound and are still the basis by which a business should be built.
Let’s talk about what offline marketers need to do to get with the times before it’s too late. There’s no denying that the Internet has changed how business is being done. The social media giants are not going away and neither is online marketing. It’s only going to get bigger. Offline marketers need to start learning how to brand themselves and their businesses on the Internet if they want to succeed in today’s world. If offline marketers don’t learn how to market their businesses and brand themselves using the major social media outlets, they are going to get eaten alive very quickly.
There’s a tremendous amount of opportunity that’s come with the social media boom, but there’s a very limited amount of time people have left to learn how to capitalize on it.
If people get the right training they need now and learn how to use the Internet to build and market their business, they will become very wealthy.
It’s important to catch and ride the Internet and Social Media wave now before it’s too late! If you incorporate human touch in the process you will be a top leader that everyone turns to.
If people learn to combine the personal human touch, strong moral principles and philosophies of offline marketing, along with the momentum of the social media giants and the power of online marketing, they will become a part of history.
To learn how to effectively combine both online and offline marketing strategies to create “The Perfect Synergy” visit
There is a lot of buzz going around the network marketing industry lately about online vs. offline marketing and which concept is better. The top leaders from each industry have been strongly stating their case as to why their concept is better. Both sides have strong and valid points that make it very tough to decide which one is better. But what if you didn’t have to choose a side? What if you could become involved with both of them?
Before we delve into this further let’s take more of a look into both industries.
Offline marketing & Direct Selling companies have been around since the beginning of time. It all started back in the day with people going door to door to pitch and sell their products. Companies such as Amway, and Mary Kay created a massive boom in the industry using the techniques of door to door selling. People in the 80’s and 90’s started learning the concepts of residual income and became really excited about the income potential this could bring to their lives. They started jumping on the bandwagon and began pitching their products and companies to everyone they came in contact with. There were a select few that made a tremendous amount of income from the direct selling craze, but most people ended up with nothing. A lot of people not only lost a lot of money, but they also had their dreams shattered along with it.
That’s when people started having a negative taste in their mouth about the direct selling industry. Terms such as “pyramid scheme” and “scam” began to surface.
The trends started to shift in the late 90’s. People started to become turned off to the concept of direct selling. They didn’t like bothering their friends and family. They weren’t interested in going to seminars and buying products they didn’t need. The direct selling industry now had a bad rap.
But here’s the key thing to remember. The concept and idea of residual income still stayed strong. Residual income wasn’t the “pyramid scheme” and it wasn’t a “scam.” Despite what people thought about the direct selling industry, no one could ever say anything negative about residual income. People still desired to have the lifestyle that residual income produced. They just didn’t like the way they had to go about achieving it.
Residual income never has and never will be a negative concept. The way people go about achieving residual income has become what’s negative. It’s a solid concept that most people still desire to have.
Now let’s flash forward to Internet boom. Ever since the Internet craze has hit the industry people have become inundated with business opportunities everywhere they go. People are being pulled in every different direction and they don’t know which way to turn.
The social media craze is causing such a stir throughout the industry. Sites like Facebook, MySpace, Twitter, and YouTube are taking over the Internet. If you go on any one of those sites, you will see that they are just one big “pitch fest.” Everyone is selling something, no matter if they are involved in online or offline marketing. They have a message they want to tell and they want you to hear it.
Everywhere people go on these sites they are being sold on business opportunities to “work from home,” “no meetings involved,” “no bothering friends and family,” and “no lotions or pills to sell.” 90% of the work will be done for them they are told. Terms like “pre-launch,” “get rich quick,” ‘join now,” ‘reserve your spot” have taken the industry by storm. Every time people log into their email, they get spammed by every Internet marketer on the planet telling them how great their business is.
So here’s where the crazy cycle has begins. Offline & Direct Marketers vs. Online Marketers. The tug of war has become heated.
Offline marketers believe in the old school network marketing principles of “making a list of friends and family,” “contacting them,” “showing them their opportunity,” and then “following through.” They believe in the human touch approach. They still hold motivational seminars, dream building sessions, strategy meetings, and cold call sessions like they did in the 80’s and 90’s.
They do network a little bit on the social media sites but most people don’t know what they are doing. They aren’t receiving any training from their up lines on how to brand themselves and market their business online. Also, most of the top offline companies have restrictions about their distributors using online marketing methods to promote their business. The distributors hands are tied.
Here’s where the struggle is taking place with offline companies and why they are losing most of their distributors to online companies. Most of these companies are on the verge of being wiped out because they are still stuck in the olden days of running a business. They are not with the times. Their philosophies of running a business are sound, they even have strong moral principles, but they are being buried by the Internet. Internet marketers are stealing these distributors away in droves and the people that are left are stunned when their down lines are wiped out.
Online marketers have a laser targeted focus on playing to the emotions of offline marketers. Their goal is to target all offline marketers and play off of the negative emotions they are facing with their current business. “The grass is greener on the other side” is what they portray.
With online marketing everything is automated with very little human touch. Online marketers just want people to enter their information into their “capture” page and then proceed to blast peoples email addresses with auto-responder messages hoping to play the law of averages. They know that if they can get their message to enough people, the law of averages will end up working in their favor.
“The money is in the list!” That holds true in both online marketing and offline marketing. It’s all about “the list.”
After reading this and seeing both sides of the fence, neither side seems appealing does it?
That’s because they aren’t working together! There is no “Synergy” working against each other.
That’s why you should incorporate both online and offline marketing methods into your businesses.
First of all, human contact is still the most important element in both online and offline marketing. Human contact is the key to having long term and lasting success in the network marketing industry. People want to do business with other people, not with a computer.
Online marketers can only hide behind the Internet for so long before their businesses will crumble. If online marketers want to become true leaders and have huge businesses, they have to incorporate human touch into their business.
If online marketers want to truly become successful, they need to still fill their minds with positive information through motivational cd’s and seminars, dream building sessions, and strategic planning sessions with other mentors.
Offline marketers have been teaching these principles for years and they are even more relevant in today’s world. Today more than ever, people want to be in business with someone they can trust. People still need guidance and mentorship from other leaders. Online marketers can learn a lot from offline marketers on how they build a business. The principles offline marketers use to build a business are sound and are still the basis by which a business should be built.
Let’s talk about what offline marketers need to do to get with the times before it’s too late. There’s no denying that the Internet has changed how business is being done. The social media giants are not going away and neither is online marketing. It’s only going to get bigger. Offline marketers need to start learning how to brand themselves and their businesses on the Internet if they want to succeed in today’s world. If offline marketers don’t learn how to market their businesses and brand themselves using the major social media outlets, they are going to get eaten alive very quickly.
There’s a tremendous amount of opportunity that’s come with the social media boom, but there’s a very limited amount of time people have left to learn how to capitalize on it.
If people get the right training they need now and learn how to use the Internet to build and market their business, they will become very wealthy.
It’s important to catch and ride the Internet and Social Media wave now before it’s too late! If you incorporate human touch in the process you will be a top leader that everyone turns to.
If people learn to combine the personal human touch, strong moral principles and philosophies of offline marketing, along with the momentum of the social media giants and the power of online marketing, they will become a part of history.
To learn how to effectively combine both online and offline marketing strategies to create “The Perfect Synergy” visit
” title=”http://lucienbechard.com
![onlineoffline]](http://newselling.com/wp-content/uploads/2009/09/onlineoffline.jpg "onlineoffline]")
