Effective Ways to Use Offline Marketing to Build Your List
December 30, 2009 by admin
Filed under Internet Marketing
Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.
Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.
Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.
There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.
Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.
The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.
Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.
Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.
So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.
5 Simple Offline Marketing Methods For You To Follow
October 9, 2009 by admin
Filed under Networking
If you own and operate an online business, it would be quite myopic to exclusively focus on online marketing methods to promote your enterprise. Granted that the World Wide Web is home to some amazing and cost-effective ways that can help spread the word about your business, the World Wide Web remains as just one avenue for you to exploit. There is a more promising avenue that has been neglected since the advent of the internet.
This is the offline market.
Below are 5 simple but highly effective offline marketing methods that you can implement for your online business.
Distributing items that prominently display your URL. Coffee mugs, caps, shirts, and even bumper stickers. Surely, you’ve seen such items that displayed a particular URL, right? Can you remember how intrigued you were when you encountered them? Perhaps you may still remember the URL you saw back then? Such is the power of this method.
Distributing media kits for the press people. Press people are always on the lookout for things to write about. Make things easy for them by distributing press kits that consist of: an expertly written press release about your company or about an event that affects your company, a profile of your business, a list of prominent clients/customers, a list of awards received, your complete product line, and other similar details.
Conducting seminars, symposiums and workshops. What better way to promote your website – something that is often viewed with the negativity caused by the prevalent anonymity on the internet – than by providing the public with the face of your business: yours. By making yourself visible and displaying your expertise in events that call for the same, such as seminars, symposiums and workshops related to the field you are concentrating on, you’ll be able to build your name in the industry, and consequently, you will be able to build the brand of your business.
Advertise in your dailies and magazines. Yes, it will cost some money, but advertising on print publications is not as expensive as it may initially seem to most folks. You don’t need full page ads or double-paged spreads. You won’t even need a quarter of a page. You will need an eighth of a page at the most. Based on experience, the best type of print ad that you can run is a simple display of your website’s URL. Imagine white font on black background and you’ll see how such an ad will stand out. Because of the dearth in details, people will be intrigued and they will log online to check out your site to see what it’s about.
Sponsor charity events. Most of these events will prominently display their sponsors’ logos on the advertising materials they will use. Instead of your business’ logo, ask that your website’s URL be displayed instead. The exposure your link will receive via this method can potentially be immense. Imagine a charitable event on a national, if not a global, scale, and you will begin to imagine the sheer potency of this technique in action.
Online or Offline Marketing?
September 9, 2009 by admin
Filed under Home Business
start making money online
online money making oppurtunity
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The internet has revolutionized the world just like how the industrial age changed the way people work and co-exist. The world has become a much smaller place where anyone from anywhere around the world that has access to the internet can communicate with each other, anytime.
So how does this affect the way we make money? The difference is like riding a bicycle to work and taking a cab there. Business can now have a global audience compared to how far word of mouth can take you. So let’s compare the differences.
Creating a network Offline Like I mentioned earlier, offline business is how far word of mouth can take you. That can mean through your personal network or through advertising (TV, radio, mass media). But let’s assume you’re a person who doesn’t want to invest so much in advertising through the mass media (it’s quite costly anyway) and want to create your own personal network. And let’s also assume that you want to create a huge business to bring in more money.
Through my networking experience, let me tell you how it’s going to be. You will have your own list (how many depends on how many contacts you still have on you) and the chances that someone is going to even take a second look at what you’re doing would be one out of every 5. I did say just take a second look. If you’re serious in what you’re doing, probably a handful of people would be as excited as you are doing what you’re doing out of every hundred people.
Let’s face it. The network marketing boom has come and gone a long time ago. People have heard of network marketing opportunities, both the good and the bad. But since the industry has been out there for so long, more of the bad has been heard. “It’s a pyramid” “they’ll just keep taking money from you” “it won’t work” “I don’t know many people” “I don’t have time” “I’m not interested”. Do any of them sound vaguely familiar? People out there are fearful of new opportunities especially ones they’ve heard many things about.
Now let’s talk about the calls you have to make and how often you have to make them. Basically, you need to pick up that phone and talk to EVERY SINGLE person on your list in order to get a few people into your organization. Hey don’t expect your family to be joining you in an instant. Fellow network marketers should understand what I’m saying, yes? Calls you make means extra numbers behind the dollar sign on your phone bill, especially if you are going to use your mobile phone.
So what happens when your list runs out? You will either have to get more referrals or you get out there and find more potential network marketers! That means you have to literally talk to strangers whether you like it or not. You can’t tell me that everyone out there would talk to complete strangers anytime and anywhere. I have met several people who absolutely WILL NOT talk to any strangers or make any cold calls. (At this point, I’d like to recommend a book written by Florence Litthauer entitled “Personality Plus”) So I guess network marketing is not for everyone.
Online To create a network online, it would need four VERY IMPORTANT things. A computer, an internet connection, an email account and you. As compared to offline network marketing, internet marketing needs a fraction of your time for commitment with minimal effort. Introducing people to your online business does not mean you have to be physically there all the time. Think about it. If you’re in Singapore and you have a prospect in the US, you would have to forgo your sleep in order to talk to this person. But with the internet by your side, the world can connect anytime, from anywhere.
Now lets talk about the effort you have to put in. But first let me ask you this question. Do you chat with your friends on messenger? Do you check your mail? Do you surf the net from time to time? If the answer is yes then that is how much effort you need to put in! Just as much as you’re doing now or maybe just a bit more. (It IS a business you’re doing by the way) The word is LEVERAGE. With the same amount of effort you put in doing your offline business, you can potentially get a hundred or even a thousand times the number of prospects you can get!
HOWEVER, the numbers game still applies. In an online business, for every 100 clicks that you get to your page, ONE will opt in. And out of 100 opt-ins, ONE will join the business that you’re doing and out of the 100 people who join, 24 will do it as seriously as you (that is if you’re doing it seriously). Don’t expect a huge sum of money to be falling on your lap with whatever business because if that happens, it probably is not a legitimate business.
But don’t forget that with an online business, you are leveraging your time and effort with almost the same amount of results. I was running a traditional offline business for about 8 months and the most I received was a couple of a hundred dollars. With an online business, I received five times the amount of money within a month! And it was all legitimate. I was always looking for ways to earn fast money and I guess I found the best that the internet can offer!




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