Tanbir Singh asked:


Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.

Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.

Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.

There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.

Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.

The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.

Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.

Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.

So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.

Deep Arora asked:


Starting an online business is easy, but attracting ever increasing traffic is not! Dont think you are alone in this. The ongoing quest to drive traffic to your site is one that is necessary for all and sundry. The cost incurred in marketing the site with every possible online opportunity can become quite hefty. Sometimes the more traditional offline methods can provide inexpensive and ingenious way is to churn out new marketing initiatives for your online business.

Offline marketing shouldnt be seen as outdated, in fact it is sweeping through the online community. If you are looking for something innovative to add to your marketing mix, then focusing and developing an offline strategy may be the solution you are after. Firstly, know your target audience and then work out on the modes of communication that they remain in touch with, in their daily life. Once you know these modes are available to you for offline marketing, you can develop attractive advertisements and calculate the cost incurred in carrying this out. To consider a few offline marketing modes, read on!

o Radio Shows. Amidst numerous radio channels on air, theres no such thing as information being obscure. The advantage with the radio advertising format is that listeners tune in regularly, while on the go, in shops, their car, at work and so on. The broadcasters are constantly searching for fillers in their shows, hence providing you the opportunity to slot your advertising in. With radio make your ad short and crisp, memorable is the key with this advertising format. Radio is still one of the most effective and relatively inexpensive advertising formats; and there is always space between shows for the advertisers to speak on.

o Print Media. Putting out attractive and creative ads in magazines and newspapers can truly work wonders. The print media reaches out to more people than you might expect. Hence, your message, and in this case your website can be more effectively promoted. When developing print advertising, make the language very target centric, you want to really grab the attention of the target audience. In particular you should look out for publications that are related to your field and the segment of people who read them.

o Mail Packages. Developing a list of people who may find your site interesting is the key to this step. Once you have the crucial element, then the next step is to design an attractive envelope for your mail package, or go for a postcard. Think of exciting offers that may intrigue the receiver to investigate your products and services further, after all these are what will get people to visit your website. Offering easy ways to reach you and learn more about your business is the key here. Let potential customers discover the benefits of going through you and not through your competitors. Create the whole package as consumer centric. This means demonstrate that you understand and know your audience, interesting them and drawing them in so they want to know more of the details on your product and how it benefits them. The cost incurred in the mail campaign may be no more than the cost of printing the materials and the stamps. For this reason the postcard style option has become increasingly popular.

o Event Promotion. Invariably, there is always one event or another taking place in the metropolitan cities at any time. Be on the look out for ways to use these events to your advantage. Be focused and select an event that will attract more of the audience you wish to target. Once you have narrowed down the event you feel is relevant, prepare a marketing strategy that correlates to the event activities. Perhaps you could get leaflets printed with details of your site, in particular, the URL or the link you want them to visit. Get articles like pens, diaries or magnets printed with your website URL on them and distribute these. Human nature is such that people cant resist these things, and they can very quickly put your brand in the mind of the target market, when the person sees the message every time they write or look for a piece of paper and so on.

You should develop a strategy for offline marketing just as you would with online marketing. The elements are more or less the same, lets face it offline marketing is where these elements originated. So take the time to utilize these opportunities and target the potential market you want to get to your online site. Making the effort will pay dividends, and placing your business so that you get more traffic is the whole point of getting your marketing strategy rolling.

Tanbir asked:


Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. For more details visit to www.mailing-list-gold.com .In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves “that sounds interesting Let me take a look”.

Marketing offline in this way can give you a jump on your competition because they may only be marketing online. They are missing the prospect that is not yet looking online. So when they see your ad you are the only person they know and they are apt to go to you first.

Another benefit to marketing offline is that some of your current list may not open their email. And if you have a special promotion or a service to offer they may not get to know about it unless you were to use a method of contacting them offline. Many smart marketers do this. For instance one list that I belonged to would send out a voice blast to my phone to remind me of a conference call they were sponsoring and they would leave the message on my voice mail. Now if they would have only sent an email I would not have received it or paid attention to it. So by sending out offline marketing they filled their phone lines and received more listeners then if they would have just emailed their list.

There are many cost effective ways of using offline marketing to build your list. The simplest that has the largest reach is to run tiny classified ads that will point people to how they can get more information either for free or at a cost. For more information logon to www.build-own-list.com .A second way you can and should direct people to your site is to always have business cards with a strong headline directing people to your site with a benefit of why they should go there.

Lets not forget the importance of signage I’ve placed signs that say “Need extra income? Free report tells how go to www.” The response I get from that is incredible.

The last way I will mention is the real estate on the back of your car. Even if you drive a Mercedes Benz a tactfully small website address will get peoples attention especially if the site tells a little of what it is about in the address.

Using these techniques will drive many offline individuals online sometimes just out of curiosity. Once there it is up to you to convert them through your sales page and or squeeze page.

Clearly offline marketing is not dead, you can reach a huge segment of subscribers by meeting them offline. If you do not make an effort to marketing both offline and online you are throwing away tons of prospective subscribers and possibly even more money.

So be creative and don’t neglect the benefit that off line marketing has on your List Building endeavors.