If you are wondering whether to go with offline marketing or online marketing, the answer is up to you. I would venture to say that many network marketers use a little of each. Both methods can bring promising prospects your way.

Let’s take a look at some of the offline methods first. Leaving business cards, catalogs and brochures at places you frequent; placing a web decal or magnetic sign on your vehicle; newspaper ads; flyers; business stationary; free product samples; wearing apparel that features your company logo; home parties; craft fairs; flea markets; door hangers; postcards.

Online methods can include article marketing; forum participation; online ads; social networking; pay-per-clicks; Google adwords; blogs; purchasing leads; etc.

Each and every method is not listed here, but you get the idea. I believe that every method which gets your business website out there is beneficial. Network marketers will favor some methods over others, but it essentially comes down to you.

You will learn which methods you prefer after a little trial and error. There are a few that I simply detest only because they do not suit my personality. It is important to use the methods that you enjoy and are comfortable with.

If you force yourself to use methods that you don’t like because you think you should or because someone advised you to, that will be a mistake. You will **** every minute of it, and your disdain could cause you to leave your network marketing dream behind.

Your business belongs to you. You should seek advice and counsel from the gurus, but only use what interests you. Any method that gets your name and company to the masses in a positive way is a useful promotion tactic.

Offline marketing or online does not have to be a choice. You can easily use both for favorable results. Some people use online methods exclusively and have no desire to try anything offline. That is certainly their prerogative. However, something as simple as a web decal on their vehicle is seen daily by dozens of people.

Why not employ both methods for maximum effect? I admit that I do not use many offline methods because I truly prefer working online. However, I would not discount anything that appealed to me just because I prefer working online.

The more people that are exposed to your website or your business, the faster things will go. It is all about numbers, or as some would say, “It is a numbers game.” I do get tired of that cliché, but it is true.

So, the bottom line is, “offline or online”, it is all good. Any method that suits your style, used consistently, will produce results.

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The internet has revolutionized the world just like how the industrial age changed the way people work and co-exist. The world has become a much smaller place where anyone from anywhere around the world that has access to the internet can communicate with each other, anytime.

So how does this affect the way we make money? The difference is like riding a bicycle to work and taking a cab there. Business can now have a global audience compared to how far word of mouth can take you. So let’s compare the differences.

Creating a network Offline Like I mentioned earlier, offline business is how far word of mouth can take you. That can mean through your personal network or through advertising (TV, radio, mass media). But let’s assume you’re a person who doesn’t want to invest so much in advertising through the mass media (it’s quite costly anyway) and want to create your own personal network. And let’s also assume that you want to create a huge business to bring in more money.

Through my networking experience, let me tell you how it’s going to be. You will have your own list (how many depends on how many contacts you still have on you) and the chances that someone is going to even take a second look at what you’re doing would be one out of every 5. I did say just take a second look. If you’re serious in what you’re doing, probably a handful of people would be as excited as you are doing what you’re doing out of every hundred people.

Let’s face it. The network marketing boom has come and gone a long time ago. People have heard of network marketing opportunities, both the good and the bad. But since the industry has been out there for so long, more of the bad has been heard. “It’s a pyramid” “they’ll just keep taking money from you” “it won’t work” “I don’t know many people” “I don’t have time” “I’m not interested”. Do any of them sound vaguely familiar? People out there are fearful of new opportunities especially ones they’ve heard many things about.

Now let’s talk about the calls you have to make and how often you have to make them. Basically, you need to pick up that phone and talk to EVERY SINGLE person on your list in order to get a few people into your organization. Hey don’t expect your family to be joining you in an instant. Fellow network marketers should understand what I’m saying, yes? Calls you make means extra numbers behind the dollar sign on your phone bill, especially if you are going to use your mobile phone.

So what happens when your list runs out? You will either have to get more referrals or you get out there and find more potential network marketers! That means you have to literally talk to strangers whether you like it or not. You can’t tell me that everyone out there would talk to complete strangers anytime and anywhere. I have met several people who absolutely WILL NOT talk to any strangers or make any cold calls. (At this point, I’d like to recommend a book written by Florence Litthauer entitled “Personality Plus”) So I guess network marketing is not for everyone.

Online To create a network online, it would need four VERY IMPORTANT things. A computer, an internet connection, an email account and you. As compared to offline network marketing, internet marketing needs a fraction of your time for commitment with minimal effort. Introducing people to your online business does not mean you have to be physically there all the time. Think about it. If you’re in Singapore and you have a prospect in the US, you would have to forgo your sleep in order to talk to this person. But with the internet by your side, the world can connect anytime, from anywhere.

Now lets talk about the effort you have to put in. But first let me ask you this question. Do you chat with your friends on messenger? Do you check your mail? Do you surf the net from time to time? If the answer is yes then that is how much effort you need to put in! Just as much as you’re doing now or maybe just a bit more. (It IS a business you’re doing by the way) The word is LEVERAGE. With the same amount of effort you put in doing your offline business, you can potentially get a hundred or even a thousand times the number of prospects you can get!

HOWEVER, the numbers game still applies. In an online business, for every 100 clicks that you get to your page, ONE will opt in. And out of 100 opt-ins, ONE will join the business that you’re doing and out of the 100 people who join, 24 will do it as seriously as you (that is if you’re doing it seriously). Don’t expect a huge sum of money to be falling on your lap with whatever business because if that happens, it probably is not a legitimate business.

But don’t forget that with an online business, you are leveraging your time and effort with almost the same amount of results. I was running a traditional offline business for about 8 months and the most I received was a couple of a hundred dollars. With an online business, I received five times the amount of money within a month! And it was all legitimate. I was always looking for ways to earn fast money and I guess I found the best that the internet can offer!