Michael Fleischner asked:


Whether you are an Internet marketer or generalist, turning prospects into buyers is a top priority. Many marketers are continually testing the success of various media and integrated campaigns. One of the most frequently asked questions is the effectiveness of “off-line marketing” as it related to driving traffic and conversions on your website of landing page.

With so many difference across products, services, industries, and price points, its hard to develop a simple yes or no answer when considering whether or not direct mail will drive online traffic for you. The key is to develop a compelling direct mail piece, choosing the right list, and creating an offer that resonates with your target market. Also, consider the following:

1. Package planning is essential for making your mail a success. Before you begin, plan your direct mail package. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you’ll be using a postcard. How big? How small? What creative direction will you take?

2. Effective envelope creative motivates consumers to open your piece. Your offer is no good unless it is seen by your target market. Spend a lot of time on your envelope, giving consumers a reason to open it and learn more about your offer. Create a swipe file of other direct marketing pieces you’ve personally received and opened. What was it about these offers that compelled you to take the next step?

3. Alternative formats can help you qualify for lower postage rates. Manage your budget carefully as large mail campaigns can have a high cost and negatively impact your ROI. One great avenue for lowering costs and increasing response rates is by experimenting with alternative direct mail formats. Learn more at the USPS website.

4. Value-added postcards can help mail get attention. To avoid the issues associated with unopened mail, test a postcard or two. Although much simpler than a direct mail promotion using an envelope and multiple response mechanisms, post cards can be great for driving people online at a low cost. Be sure to have a compelling reason for them to visit your website and a method for tracking results. Defining specific URLs to consumers, to help them locate a special offer, is a great way to track activity.

5. Crate a clear call to action. Too often direct marketers create a compelling piece, even a great offer, but make it difficult for prospects to answer. Overcome this issue by providing prospects with multiple ordering methods. These various methods can include the ability to order online, call a toll free number, and fax an order form. Consider the pros and cons of various ordering methods, and when you do, keep the consumer in mind. You want your buyers to have a positive experience so they order from you again and again.

So perhaps you’re still wondering if direct mail can help you achieve your online goals. Begin with a simple goal that is easily defined and measurable. Choose a preferred direct mail technique and test it. You may find that the best way to find consumers online is to drive them with your direct marketing campaign!

Kiranvoleti asked:


Marketing: Marketing is analyzing and satisfying consumer needs. A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place.

3M’s are Money, Management, and Marketing

In the 3 M’s of Business model Marketing play a key role.

Buying and Selling of and exchange of goods for an agreed amount.

Marketing is the promotion of products or service especially advertising and branding.

The 4 P’s of Marketing are

• Product

• Price

• Place

• Promotion

Marketing can be classified as 3C model also

• Customer

• Company

• Competitor

3 conceptions of marketing are

• Production concept

• Selling concept

• Marketing concept

Short Term Factors in Marketing System are

• Product

• Place

• Price

• Promotion



Long Term Factors in Marketing System are

• Technological

• Legal

• Cultural

• Economic

Different Components of a Marketing Plan:

1. Market Research/Analysis

2. Marketing Objectives/Goals

3. Marketing Mix/Strategy

4. Marketing Budget

5. Market Monitoring and Evaluating

6. Plan Check List

Types of Marketing:

• Internet Marketing

• Offline Marketing

• Word of Mouth Marketing

• Guerilla Marketing

• Print Advertising

• Direct Mail

• TV and Radio

• Network Marketing

• Services Marketing

• Evangelism Marketing

• Relationship Marketing

• Experiential Marketing

• Mobile Marketing

New Media marketing types:

• Internet

• Mobile phones

• IPODS

• PDAS

Types of Market Research:

Exploratory Research: Better understanding of the problem dimensions.

Descriptive Research: General understanding of the marketing problem

Causal Research: Used to identify cause-and-effect relationship.



Top Marketing Rules:

• Rules are Meant to be Broken if needed

• Marketing Must Result in Sales and growth

• Be unique

• Keep a deadline

cyberThink InfoTech asked:


Your efforts must have through online marketing or offline marketing, whatever principle or method of work may be but the goal is ultimately to achieve the best output into market segments. Everyone wants a good marketing campaign through mobile, internet, SME, and other campaigns. Whatever the system may be? Whatever the condition arises?

You must have the preparation before the hurdle comes so when it comes to business development you must be aware about business intelligence through software development and integration. Having this tool, you could easily get the best deal out of millions. The potential of any companies lie beneath its ethics, working methodologies, and their determination and dedication towards task fulfillment.

Planning is the backbone in every business, plan like preceding entrepreneur, judges every decision on practical hand, and takes forward decision. Every body wants a good mentor who guides in every footstep you follow or will be going to take in future. But this is not the fact; you should have taken various decisions by our own heart and soul.

There is nobody who looks after you in all you life span. No wonder the operational system takes your steps wisely or ruthlessly but to achieve anything is a very daunting task. Your efforts must have through online marketing or offline marketing, whatever principle or method of work may be but the goal is ultimately to achieve the best output into market segments. Planning in every business, is like preceding entrepreneur, judges every decision on practical hand, and takes forward decision. Every body wants a good mentor who guides in every footstep you follow or will be going to take in future.

However, this is not the fact; you should have taken various decisions by our own heart and soul. There is nobody who looks after you in all you life span. So take actions amicably, that not only fits your business criteria, but also it does not hamper others. Hiring a professional is very tedious and scanning process because on this your organization depends.

What should you do when it comes to cutting cost in your company? Hire professionals from other remote countries that would give you satisfaction in terms of competitiveness, agility, strong confidence, effective work force handling, and utmost satisfaction to your clients.

Best search engine optimization company can help to improve web traffic. SEO specialist India is right destination to hire seo!!

Adrian Bold asked:

Do you spend a considerable amount of your marketing budget on traditional offline marketing approaches such as radio, television and newspaper advertising? You could be significantly losing out.

Like it or not, the coming of Internet Marketing has sounded the death-knell for traditional methods of marketing and associated advertising. Newspapers are rapidly shedding staff; even the UK’s Channel 4 Television can no longer survive without merging with another channel due to the drop in advertising revenue it had previously relied upon.

So why is offline marketing dying off?

Compare the traditional direct mail marketing technique with online email marketing approaches. Take a sales letter and mail it out to 10,000 people. Add up the cost of stationery and postage, even with discounts for mass postage, you need a good budget. Now compose an email, add your database of 10,000 customers and email it directly to their inbox in less than 10 seconds. The cost is nothing and you essentially require no budget.

Furthermore, recent research indicates that direct mail only generates a 2% response rate; email marketing generates 5 times as much. Offline Marketing cannot compete with these results.

Is it a surprise that traditional offline marketing methods are dying off? Their share of the market shrinking, revenue receding as the online marketing sector grows and takes over the lion’s share of the market?

If we contrast the range of offline marketing, we easily reveal an important weakness in the traditional approach. Offline marketing is limited by geographic location. Newspaper circulation or television/radio broadcasting range limits the effectiveness of the offline marketing campaign. Online marketing campaigns are geographically limitless. If you wish, you can advertise your product or service to millions of people across the entire world.

Broadcast and print advertising has always been expensive, and in their dying days, they still won’t compete with the Internet on cost. Online marketing offers targeted marketing, rather than blanket marketing at a fraction of the cost.

That neatly brings us onto the ability to target your exact customer. Offline advertising can only attempt to do this by hoping enough men are watching football, or women are watching Desperate Housewives. With the online alternative, you can target the very customers that are already looking for your products or services. Again, offline marketing cannot compete with this level of accuracy in finding customers and bringing them to your website.

Using Internet Marketing rapidly reduces the time between a potential customer seeing your marketing and responding to it. Online marketing promotes immediate reaction, generating immediate revenue. Your customer sees your ad. The customer reads your ad, they like what they read, they check the price, and it’s good. They click to add the product to the shopping cart; they fill in their details and click to pay. Within three clicks or so, you’ve made a sale. Traditional marketing methods simply cannot produce these rapid results, or the volume of increased business that they are capable of producing.

Whilst some people will cling on to offline marketing, suspicious of the Internet’s success, their competitors using online marketing are increasing their sales by the hour.

Ihab asked:

The great thing about search engine marketing is its ability to attract a consumer who has already expressed interest in a service or product via a search engine term. The consumer’s curiosity is already whetted. It is up to the e-marketer to satisfy this curiosity.

Offline marketing campaigns set the preliminary grounds by exposing the consumer to its product or service through the print media, the television, the radio and billboards. These offline campaigns affect about 70 percent of your overall audience. The remaining 30 percent is that part of the market that can be reached effectively through online marketing.

Thus, in a way, your advertising strategies have to effectively cover offline as well as online marketing. Only by integrating your online campaigns with the offline ones can you expect your brand to have better recognition. The more aware your target market is about your product, the better chances you have of establishing their trust in your brand.

Today, building a stable relationship with your audience is made easier with online marketing methods like podcasts, search engines, social interaction platforms, corporate blogs, mobile e-mail alerts, company websites, etc. to name a few. This YouTube era prefers a more personalized approach and outlook to any virtual communication.

Formality is a passé word for this generation of consumers, though they prefer to be approached with a degree of professionalism. After all, if a seller has to stand out from, the multitude of competitors that are present online, he has to have the right mix of trust, user appeal and a professional approach to conducting business.

At Clear Media Online, our e-marketing professionals work with you to understand your advertising requirements. We are proficient in understanding your offline campaigns and work accordingly to integrate them with our online marketing methods.