Why You Need To Integrate Your Online And Offline Marketing
Sharon Odom Fling asked:
There are many businesses that seem to have split in half. They have their traditional brick and mortar location, which relies on their traditional advertising and marketing strategies. Then, they have their online location, which operates based on an entirely different set of assumptions and strategies.
The fact that this has happened is understandable. The newer technology of the internet can seem radically different from traditional ways of doing business. Adopting new technology can invariably lead to some level of disconnect with other aspects of an endeavor and its routines.
Some people have gone so far as to intentionally create this division. They see their storefront as a means of doing business with one set of clients, and their website as a means of reaching another.
That approach, however, falls far short of being successful, and should be abandoned as soon as possible, whether it was intentionally implemented or was an accidental outgrowth of the way things “unfolded.” That’s because the distinction between those two groups of customers is becoming increasingly artificial.
The same person who may walk by a storefront this afternoon may very well be surfing the internet tonight. More and more people are relying on the internet to find information and places to spend their money on the products they need.
Demographically, those who use the internet do tend to be a little younger and tech savvy than those who don’t, but the overlap between “net customers” and “walk ins” is growing so rapidly the division no longer makes a great deal of sense.
As such, it is important for companies to understand that they can and should integrate their online and offline marketing strategies to work with one another in a mutually reinforcing way. There are specific tricks on both sides of the equation, of course, but in the bigger picture, marketing is marketing and one’s overall strategy should reflect that fact.
Does your business have on online presence? If so, is it successfully integrated with your other marketing strategies? Do the two elements feed off one another and work together to improve your bottom line?
If you are like many business operators, you probably answered “no” to those questions. If that is the case, it is time to consult with knowledgeable guides who understand marketing in both the traditional and online senses and who can help you devise a plan to put both aspects of your sales efforts on the same page.
Integrating online and offline marketing isn’t necessarily a complicated proposition. In fact, it can be relatively easy. It’s also effective. By combining the two elements into one seamless strategy, a business can obtain results that dwarf previous fragmented efforts.
There are many businesses that seem to have split in half. They have their traditional brick and mortar location, which relies on their traditional advertising and marketing strategies. Then, they have their online location, which operates based on an entirely different set of assumptions and strategies.
The fact that this has happened is understandable. The newer technology of the internet can seem radically different from traditional ways of doing business. Adopting new technology can invariably lead to some level of disconnect with other aspects of an endeavor and its routines.
Some people have gone so far as to intentionally create this division. They see their storefront as a means of doing business with one set of clients, and their website as a means of reaching another.
That approach, however, falls far short of being successful, and should be abandoned as soon as possible, whether it was intentionally implemented or was an accidental outgrowth of the way things “unfolded.” That’s because the distinction between those two groups of customers is becoming increasingly artificial.
The same person who may walk by a storefront this afternoon may very well be surfing the internet tonight. More and more people are relying on the internet to find information and places to spend their money on the products they need.
Demographically, those who use the internet do tend to be a little younger and tech savvy than those who don’t, but the overlap between “net customers” and “walk ins” is growing so rapidly the division no longer makes a great deal of sense.
As such, it is important for companies to understand that they can and should integrate their online and offline marketing strategies to work with one another in a mutually reinforcing way. There are specific tricks on both sides of the equation, of course, but in the bigger picture, marketing is marketing and one’s overall strategy should reflect that fact.
Does your business have on online presence? If so, is it successfully integrated with your other marketing strategies? Do the two elements feed off one another and work together to improve your bottom line?
If you are like many business operators, you probably answered “no” to those questions. If that is the case, it is time to consult with knowledgeable guides who understand marketing in both the traditional and online senses and who can help you devise a plan to put both aspects of your sales efforts on the same page.
Integrating online and offline marketing isn’t necessarily a complicated proposition. In fact, it can be relatively easy. It’s also effective. By combining the two elements into one seamless strategy, a business can obtain results that dwarf previous fragmented efforts.
How To Market And Make Money Online
Chris Rohrer asked:
With any online business today online and offline marketing plays a big key to either your business succeeding and making a lot of money, or failing and you losing a lot of money. However marketing online is not all that easy as some may make it out to be. If you jump into it to fast you can quickly lose a ton of money if you market wrong. So lets take this time to go over the correct ways of how to market and make money online.
First you will want to set up some type of marketing budget that you can follow for the month. When you do this make sure that you do not to set your budget to high, because you are just starting out so you will want to take your time and test things at first. A good marketing budget to set would be a couple hundred dollars. This will allow you to test a number of things like google awords, yahoo, and maybe even a good press release.
This moves us into the next part of how to market and make money online. You must test your ads first. Not every ad you post or submit is going to work. So make sure you test your ad to first see what kind of results you get from it. At the end of your test if you like your results you have gotten then you know this ad will work, and you can then invest more money into it.
The next most important thing to do with any marketing campaign is to track your ads. You could have the best ads in the world running, but if you are not tracking to see which ads are converting into sales you could be wasting a lot of money and not even know it! So make sure that no matter what type of ad you are running that you have a way to track it, and see if it is worth keeping or not.
Finally you will want to stay educated. There are always new ways to market online and offline. So it is very important to read up and educate yourself on these new ways of marketing. You can do this by reading messages boards, or surfing the web for new ways to market. Always remember though. Test every new marketing spot you find before you go and invest a lot of money into it.
With any online business today online and offline marketing plays a big key to either your business succeeding and making a lot of money, or failing and you losing a lot of money. However marketing online is not all that easy as some may make it out to be. If you jump into it to fast you can quickly lose a ton of money if you market wrong. So lets take this time to go over the correct ways of how to market and make money online.
First you will want to set up some type of marketing budget that you can follow for the month. When you do this make sure that you do not to set your budget to high, because you are just starting out so you will want to take your time and test things at first. A good marketing budget to set would be a couple hundred dollars. This will allow you to test a number of things like google awords, yahoo, and maybe even a good press release.
This moves us into the next part of how to market and make money online. You must test your ads first. Not every ad you post or submit is going to work. So make sure you test your ad to first see what kind of results you get from it. At the end of your test if you like your results you have gotten then you know this ad will work, and you can then invest more money into it.
The next most important thing to do with any marketing campaign is to track your ads. You could have the best ads in the world running, but if you are not tracking to see which ads are converting into sales you could be wasting a lot of money and not even know it! So make sure that no matter what type of ad you are running that you have a way to track it, and see if it is worth keeping or not.
Finally you will want to stay educated. There are always new ways to market online and offline. So it is very important to read up and educate yourself on these new ways of marketing. You can do this by reading messages boards, or surfing the web for new ways to market. Always remember though. Test every new marketing spot you find before you go and invest a lot of money into it.
Benefits of Combining Online and Offline Marketing
November 17, 2009 by admin
Filed under Entrepreneurship
Lucien Bechard asked:
There is a lot of buzz going around the network marketing industry lately about online vs. offline marketing and which concept is better. The top leaders from each industry have been strongly stating their case as to why their concept is better. Both sides have strong and valid points that make it very tough to decide which one is better. But what if you didn’t have to choose a side? What if you could become involved with both of them?
Before we delve into this further let’s take more of a look into both industries.
Offline marketing & Direct Selling companies have been around since the beginning of time. It all started back in the day with people going door to door to pitch and sell their products. Companies such as Amway, and Mary Kay created a massive boom in the industry using the techniques of door to door selling. People in the 80’s and 90’s started learning the concepts of residual income and became really excited about the income potential this could bring to their lives. They started jumping on the bandwagon and began pitching their products and companies to everyone they came in contact with. There were a select few that made a tremendous amount of income from the direct selling craze, but most people ended up with nothing. A lot of people not only lost a lot of money, but they also had their dreams shattered along with it.
That’s when people started having a negative taste in their mouth about the direct selling industry. Terms such as “pyramid scheme” and “scam” began to surface.
The trends started to shift in the late 90’s. People started to become turned off to the concept of direct selling. They didn’t like bothering their friends and family. They weren’t interested in going to seminars and buying products they didn’t need. The direct selling industry now had a bad rap.
But here’s the key thing to remember. The concept and idea of residual income still stayed strong. Residual income wasn’t the “pyramid scheme” and it wasn’t a “scam.” Despite what people thought about the direct selling industry, no one could ever say anything negative about residual income. People still desired to have the lifestyle that residual income produced. They just didn’t like the way they had to go about achieving it.
Residual income never has and never will be a negative concept. The way people go about achieving residual income has become what’s negative. It’s a solid concept that most people still desire to have.
Now let’s flash forward to Internet boom. Ever since the Internet craze has hit the industry people have become inundated with business opportunities everywhere they go. People are being pulled in every different direction and they don’t know which way to turn.
The social media craze is causing such a stir throughout the industry. Sites like Facebook, MySpace, Twitter, and YouTube are taking over the Internet. If you go on any one of those sites, you will see that they are just one big “pitch fest.” Everyone is selling something, no matter if they are involved in online or offline marketing. They have a message they want to tell and they want you to hear it.
Everywhere people go on these sites they are being sold on business opportunities to “work from home,” “no meetings involved,” “no bothering friends and family,” and “no lotions or pills to sell.” 90% of the work will be done for them they are told. Terms like “pre-launch,” “get rich quick,” ‘join now,” ‘reserve your spot” have taken the industry by storm. Every time people log into their email, they get spammed by every Internet marketer on the planet telling them how great their business is.
So here’s where the crazy cycle has begins. Offline & Direct Marketers vs. Online Marketers. The tug of war has become heated.
Offline marketers believe in the old school network marketing principles of “making a list of friends and family,” “contacting them,” “showing them their opportunity,” and then “following through.” They believe in the human touch approach. They still hold motivational seminars, dream building sessions, strategy meetings, and cold call sessions like they did in the 80’s and 90’s.
They do network a little bit on the social media sites but most people don’t know what they are doing. They aren’t receiving any training from their up lines on how to brand themselves and market their business online. Also, most of the top offline companies have restrictions about their distributors using online marketing methods to promote their business. The distributors hands are tied.
Here’s where the struggle is taking place with offline companies and why they are losing most of their distributors to online companies. Most of these companies are on the verge of being wiped out because they are still stuck in the olden days of running a business. They are not with the times. Their philosophies of running a business are sound, they even have strong moral principles, but they are being buried by the Internet. Internet marketers are stealing these distributors away in droves and the people that are left are stunned when their down lines are wiped out.
Online marketers have a laser targeted focus on playing to the emotions of offline marketers. Their goal is to target all offline marketers and play off of the negative emotions they are facing with their current business. “The grass is greener on the other side” is what they portray.
With online marketing everything is automated with very little human touch. Online marketers just want people to enter their information into their “capture” page and then proceed to blast peoples email addresses with auto-responder messages hoping to play the law of averages. They know that if they can get their message to enough people, the law of averages will end up working in their favor.
“The money is in the list!” That holds true in both online marketing and offline marketing. It’s all about “the list.”
After reading this and seeing both sides of the fence, neither side seems appealing does it?
That’s because they aren’t working together! There is no “Synergy” working against each other.
That’s why you should incorporate both online and offline marketing methods into your businesses.
First of all, human contact is still the most important element in both online and offline marketing. Human contact is the key to having long term and lasting success in the network marketing industry. People want to do business with other people, not with a computer.
Online marketers can only hide behind the Internet for so long before their businesses will crumble. If online marketers want to become true leaders and have huge businesses, they have to incorporate human touch into their business.
If online marketers want to truly become successful, they need to still fill their minds with positive information through motivational cd’s and seminars, dream building sessions, and strategic planning sessions with other mentors.
Offline marketers have been teaching these principles for years and they are even more relevant in today’s world. Today more than ever, people want to be in business with someone they can trust. People still need guidance and mentorship from other leaders. Online marketers can learn a lot from offline marketers on how they build a business. The principles offline marketers use to build a business are sound and are still the basis by which a business should be built.
Let’s talk about what offline marketers need to do to get with the times before it’s too late. There’s no denying that the Internet has changed how business is being done. The social media giants are not going away and neither is online marketing. It’s only going to get bigger. Offline marketers need to start learning how to brand themselves and their businesses on the Internet if they want to succeed in today’s world. If offline marketers don’t learn how to market their businesses and brand themselves using the major social media outlets, they are going to get eaten alive very quickly.
There’s a tremendous amount of opportunity that’s come with the social media boom, but there’s a very limited amount of time people have left to learn how to capitalize on it.
If people get the right training they need now and learn how to use the Internet to build and market their business, they will become very wealthy.
It’s important to catch and ride the Internet and Social Media wave now before it’s too late! If you incorporate human touch in the process you will be a top leader that everyone turns to.
If people learn to combine the personal human touch, strong moral principles and philosophies of offline marketing, along with the momentum of the social media giants and the power of online marketing, they will become a part of history.
To learn how to effectively combine both online and offline marketing strategies to create “The Perfect Synergy” visit
There is a lot of buzz going around the network marketing industry lately about online vs. offline marketing and which concept is better. The top leaders from each industry have been strongly stating their case as to why their concept is better. Both sides have strong and valid points that make it very tough to decide which one is better. But what if you didn’t have to choose a side? What if you could become involved with both of them?
Before we delve into this further let’s take more of a look into both industries.
Offline marketing & Direct Selling companies have been around since the beginning of time. It all started back in the day with people going door to door to pitch and sell their products. Companies such as Amway, and Mary Kay created a massive boom in the industry using the techniques of door to door selling. People in the 80’s and 90’s started learning the concepts of residual income and became really excited about the income potential this could bring to their lives. They started jumping on the bandwagon and began pitching their products and companies to everyone they came in contact with. There were a select few that made a tremendous amount of income from the direct selling craze, but most people ended up with nothing. A lot of people not only lost a lot of money, but they also had their dreams shattered along with it.
That’s when people started having a negative taste in their mouth about the direct selling industry. Terms such as “pyramid scheme” and “scam” began to surface.
The trends started to shift in the late 90’s. People started to become turned off to the concept of direct selling. They didn’t like bothering their friends and family. They weren’t interested in going to seminars and buying products they didn’t need. The direct selling industry now had a bad rap.
But here’s the key thing to remember. The concept and idea of residual income still stayed strong. Residual income wasn’t the “pyramid scheme” and it wasn’t a “scam.” Despite what people thought about the direct selling industry, no one could ever say anything negative about residual income. People still desired to have the lifestyle that residual income produced. They just didn’t like the way they had to go about achieving it.
Residual income never has and never will be a negative concept. The way people go about achieving residual income has become what’s negative. It’s a solid concept that most people still desire to have.
Now let’s flash forward to Internet boom. Ever since the Internet craze has hit the industry people have become inundated with business opportunities everywhere they go. People are being pulled in every different direction and they don’t know which way to turn.
The social media craze is causing such a stir throughout the industry. Sites like Facebook, MySpace, Twitter, and YouTube are taking over the Internet. If you go on any one of those sites, you will see that they are just one big “pitch fest.” Everyone is selling something, no matter if they are involved in online or offline marketing. They have a message they want to tell and they want you to hear it.
Everywhere people go on these sites they are being sold on business opportunities to “work from home,” “no meetings involved,” “no bothering friends and family,” and “no lotions or pills to sell.” 90% of the work will be done for them they are told. Terms like “pre-launch,” “get rich quick,” ‘join now,” ‘reserve your spot” have taken the industry by storm. Every time people log into their email, they get spammed by every Internet marketer on the planet telling them how great their business is.
So here’s where the crazy cycle has begins. Offline & Direct Marketers vs. Online Marketers. The tug of war has become heated.
Offline marketers believe in the old school network marketing principles of “making a list of friends and family,” “contacting them,” “showing them their opportunity,” and then “following through.” They believe in the human touch approach. They still hold motivational seminars, dream building sessions, strategy meetings, and cold call sessions like they did in the 80’s and 90’s.
They do network a little bit on the social media sites but most people don’t know what they are doing. They aren’t receiving any training from their up lines on how to brand themselves and market their business online. Also, most of the top offline companies have restrictions about their distributors using online marketing methods to promote their business. The distributors hands are tied.
Here’s where the struggle is taking place with offline companies and why they are losing most of their distributors to online companies. Most of these companies are on the verge of being wiped out because they are still stuck in the olden days of running a business. They are not with the times. Their philosophies of running a business are sound, they even have strong moral principles, but they are being buried by the Internet. Internet marketers are stealing these distributors away in droves and the people that are left are stunned when their down lines are wiped out.
Online marketers have a laser targeted focus on playing to the emotions of offline marketers. Their goal is to target all offline marketers and play off of the negative emotions they are facing with their current business. “The grass is greener on the other side” is what they portray.
With online marketing everything is automated with very little human touch. Online marketers just want people to enter their information into their “capture” page and then proceed to blast peoples email addresses with auto-responder messages hoping to play the law of averages. They know that if they can get their message to enough people, the law of averages will end up working in their favor.
“The money is in the list!” That holds true in both online marketing and offline marketing. It’s all about “the list.”
After reading this and seeing both sides of the fence, neither side seems appealing does it?
That’s because they aren’t working together! There is no “Synergy” working against each other.
That’s why you should incorporate both online and offline marketing methods into your businesses.
First of all, human contact is still the most important element in both online and offline marketing. Human contact is the key to having long term and lasting success in the network marketing industry. People want to do business with other people, not with a computer.
Online marketers can only hide behind the Internet for so long before their businesses will crumble. If online marketers want to become true leaders and have huge businesses, they have to incorporate human touch into their business.
If online marketers want to truly become successful, they need to still fill their minds with positive information through motivational cd’s and seminars, dream building sessions, and strategic planning sessions with other mentors.
Offline marketers have been teaching these principles for years and they are even more relevant in today’s world. Today more than ever, people want to be in business with someone they can trust. People still need guidance and mentorship from other leaders. Online marketers can learn a lot from offline marketers on how they build a business. The principles offline marketers use to build a business are sound and are still the basis by which a business should be built.
Let’s talk about what offline marketers need to do to get with the times before it’s too late. There’s no denying that the Internet has changed how business is being done. The social media giants are not going away and neither is online marketing. It’s only going to get bigger. Offline marketers need to start learning how to brand themselves and their businesses on the Internet if they want to succeed in today’s world. If offline marketers don’t learn how to market their businesses and brand themselves using the major social media outlets, they are going to get eaten alive very quickly.
There’s a tremendous amount of opportunity that’s come with the social media boom, but there’s a very limited amount of time people have left to learn how to capitalize on it.
If people get the right training they need now and learn how to use the Internet to build and market their business, they will become very wealthy.
It’s important to catch and ride the Internet and Social Media wave now before it’s too late! If you incorporate human touch in the process you will be a top leader that everyone turns to.
If people learn to combine the personal human touch, strong moral principles and philosophies of offline marketing, along with the momentum of the social media giants and the power of online marketing, they will become a part of history.
To learn how to effectively combine both online and offline marketing strategies to create “The Perfect Synergy” visit
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