Oli Osorhan asked:


1. Answering Machine – This one is easy for offline marketing, just be sure to include your URL, dot.com in your answering machine messages!

2. Address Labels  – Again easy all your outgoing mail for everything use your address labels for more offline marketing of your business and website!

3. Business Cards – Definitely use them, get in the habit of carrying them with you and pass them out “It Works”, you can even get you cards done on cd-roms!

4. Company vehicles – We all see vehicles with company names and telephone numbers on them driving our streets and motorways. This is a great idea as it gives potential customers the chance while out and about to learn about the company and also learn about how to contact them should they need the service or product they offer at some stage in the future. I often wonder why more websites aren’t promoted in this way by simply adding the company website URL also, you definitely should do this as part of your Offline Marketing!

5.  Flyers – Post flyers on free local bulletin boards (grocery stores, discount chain stores, shopping malls, laundromats, dry cleaners, etc.) print a flyer on bright yellow paper detailing your web address and your company. BE SURE to include your email address, URL as well as your telephone number! Tack the flyer to bulletin boards all over your town. Keep a supply in your car for handy offline marketing!

6.  Freebies & Giveaways – This method is a personal favorite of mine. It involves purchasing and distributing items such as pencils, pens, t-shirts, mugs, mouse pads, calendars, key-chains, bumper stickers, refrigerator magnets and the like. All these items will have your URL, Logo, or Email address located somewhere on them helping to market offline and attract people to your website.

7.  Christmas Cards – Use your Christmas cards to all your customers also for offline marketing with all your info URL, email and phone numbers!

8.  Checks & Coupons – Again use all your information when using coupons and have your company checks printed with this information!

9. Web decals – are a new, inexpensive and fun way to use offline marketing and attract attention to your website. People absolutely love them, and they are very simple to use. Web decals are made of high quality vinyl and printed with state of the art digital equipment. Display your website address and more in bold white or black & white letters. People stick them everywhere. In your car windows, store, office and home windows, any place with glass!

10. Word of Mouth – easiest and a very viral form of offline marketing, your happy customers and friends just pass it on!

11. Fax cover sheets – (many people forget this one for offline marketing!)

12. Personal brochures – about you and your company!

13. Printed Material – Print your URL (Web site address) everywhere you print your business name. Including business cards, fliers, signage, ads, product tags, labels, craft show directories (in shows you may be attending) and anywhere else your business name is printed!

14. Newspapers, classifieds and related magazines – The print media which includes newspapers, journals and magazines is another avenue where your can have your URL exposed for everyone to see. It’s best first to start advertising your products, services and URL in local newspapers and then if successful continue onto regional and national publications. If you can’t afford the common graphical advertisement as seen throughout newspapers and journals related to your industry don’t worry as most of these publications have classified ad sections. Classified ads allow you to reach a targeted audience very cheaply with a simple short message and of course your URL is included in there somewhere too again a great source of offline marketing for your business!

15. Press releases – Press releases using them for offline marketing and promotion. Press releases or news releases as they’re sometimes known are newsworthy stories about your business that you send to various sections of the media. These sections of the media must be related to your industry for you to have any chance of success. Newsworthy stories are stories which readers of the media publications you submit to might be interested in.

If the journalist reads it and likes it he or she may publish it or some of its contents in his or her publication, if this happens you’re on to a winner because the public in general are much more responsive to a news story than a plain old hyped up advertisement. This could mean they’ll enquire about or even purchase your products or services.

Using press releases for offline marketing of your website uses the same principals, if it’s newsworthy release it. Newsworthy events for websites include website launches, website re launches and new online services among other items. Also don’t forget online press releases!

16. I. ID-It Plates – These Elegant mini-Billboards promote YOU 365 days a year, enhance the appearance of your vehicles, last for years and most important, give you literally Millions of Impressions  and affordable offline marketing over their lifetime.

Conclusion – Even if your business only exits in the virtual world you must realize ALL your customers live and always will live in the physical world and therefore can be reached much better from the physical world. The moral of the story is never ever forget about the offline marketing and promotion of your website. Your success or failure could depend on it!

http:www.moneybizhome.com/marketing_articles

 

Kiranvoleti asked:


Marketing: Marketing is analyzing and satisfying consumer needs. A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place.

3M’s are Money, Management, and Marketing

In the 3 M’s of Business model Marketing play a key role.

Buying and Selling of and exchange of goods for an agreed amount.

Marketing is the promotion of products or service especially advertising and branding.

The 4 P’s of Marketing are

• Product

• Price

• Place

• Promotion

Marketing can be classified as 3C model also

• Customer

• Company

• Competitor

3 conceptions of marketing are

• Production concept

• Selling concept

• Marketing concept

Short Term Factors in Marketing System are

• Product

• Place

• Price

• Promotion



Long Term Factors in Marketing System are

• Technological

• Legal

• Cultural

• Economic

Different Components of a Marketing Plan:

1. Market Research/Analysis

2. Marketing Objectives/Goals

3. Marketing Mix/Strategy

4. Marketing Budget

5. Market Monitoring and Evaluating

6. Plan Check List

Types of Marketing:

• Internet Marketing

• Offline Marketing

• Word of Mouth Marketing

• Guerilla Marketing

• Print Advertising

• Direct Mail

• TV and Radio

• Network Marketing

• Services Marketing

• Evangelism Marketing

• Relationship Marketing

• Experiential Marketing

• Mobile Marketing

New Media marketing types:

• Internet

• Mobile phones

• IPODS

• PDAS

Types of Market Research:

Exploratory Research: Better understanding of the problem dimensions.

Descriptive Research: General understanding of the marketing problem

Causal Research: Used to identify cause-and-effect relationship.



Top Marketing Rules:

• Rules are Meant to be Broken if needed

• Marketing Must Result in Sales and growth

• Be unique

• Keep a deadline

William King asked:


One of the most critical aspects of running a business is marketing. It encompasses every customer related task from creating awareness to customer satisfaction and retention. One may go as far as to say that a business cannot survive or even start up without it. In the current scenario, marketing has become a complex and sophisticated function, especially now that an increasing number of businesses choose to start up online. Now, along with the traditional offline marketing tools, there are a number of web marketing tools and methods available. These web marketing methods must be mastered for any level of success in online business.

The differences that separate web marketing from offline marketing are as below:

• Snail mail vs. email – Email marketing is low cost, efficient, instant and effective means of generating customers. Snail mail is slow, generally more expensive and is losing some of its efficacy with the influx of TV and Internet.

• Limited radius of impact vs. unlimited – The target audience is global in the case of web marketing with the Internet shrinking the world. The radius of offline marketing is limited by physical, political and time barriers.

• Web customers are looking for a product or service similar to yours – The beauty of being an online business is that people log on to look for a service or product that you can offer. Whereas, offline businesses have to rely more on push marketing than the pull effect.

• Long, complex process of making a sale vs. instant conversion – A few clicks of a mouse and the product is sold, in the case of web marketing. Offline marketing process is time and manpower heavy, from generating leads to making a sale.

• Fixed office hours vs. 24 hour store – An online business can sell its products 24 hours a day while an offline business will open and shut at particular hours.

• Advertising in print, TV and radio is expensive – While you can easily offer content, audio and video clips on the Internet for a very low cost.

• Pay for time spots vs. unlimited time and space – Ads in offline marketing mediums are for a limited time only and you pay for time slots and space. In an online marketing scenario, you would keep your ads up for a longer time and pay much less.

• Cost per incremental customer – This cost is very low for web marketing based concerns, whereas this cost is appreciable in case of offline marketing efforts.

• Targeted approach vs. blanket approach – The above reason leads offline marketing businesses to target and select carefully, eliminating a lot of potential customers, who may buy in the future if not the present. However, low incremental costs result in online businesses covering a broad spectrum of the market.

• Segmentation – Preferences are much easier to track for an online business and this means that segmentation is simpler. The web marketing effort has the information it needs to customize its pitch at once.

• Customer contact – Access to customer information is automatic in the case of online businesses and the web marketing process is simplified and made efficient. Databases and mailing lists are created in an instant. On the contrary, offline marketing efforts for the same require time, employees and money.

There are many benefits to both web marketing and offline marketing, and it is best to use a judicious mix of the two.

Ronda Tuckness asked:

If you are wondering whether to go with offline marketing or online marketing, the answer is up to you. I would venture to say that many network marketers use a little of each. Both methods can bring promising prospects your way.

Let’s take a look at some of the offline methods first. Leaving business cards, catalogs and brochures at places you frequent; placing a web decal or magnetic sign on your vehicle; newspaper ads; flyers; business stationary; free product samples; wearing apparel that features your company logo; home parties; craft fairs; flea markets; door hangers; postcards.

Online methods can include article marketing; forum participation; online ads; social networking; pay-per-clicks; Google adwords; blogs; purchasing leads; etc.

Each and every method is not listed here, but you get the idea. I believe that every method which gets your business website out there is beneficial. Network marketers will favor some methods over others, but it essentially comes down to you.

You will learn which methods you prefer after a little trial and error. There are a few that I simply detest only because they do not suit my personality. It is important to use the methods that you enjoy and are comfortable with.

If you force yourself to use methods that you don’t like because you think you should or because someone advised you to, that will be a mistake. You will **** every minute of it, and your disdain could cause you to leave your network marketing dream behind.

Your business belongs to you. You should seek advice and counsel from the gurus, but only use what interests you. Any method that gets your name and company to the masses in a positive way is a useful promotion tactic.

Offline marketing or online does not have to be a choice. You can easily use both for favorable results. Some people use online methods exclusively and have no desire to try anything offline. That is certainly their prerogative. However, something as simple as a web decal on their vehicle is seen daily by dozens of people.

Why not employ both methods for maximum effect? I admit that I do not use many offline methods because I truly prefer working online. However, I would not discount anything that appealed to me just because I prefer working online.

The more people that are exposed to your website or your business, the faster things will go. It is all about numbers, or as some would say, “It is a numbers game.” I do get tired of that cliché, but it is true.

So, the bottom line is, “offline or online”, it is all good. Any method that suits your style, used consistently, will produce results.

Felix Burke asked:

Traditional marketing methods are still a viable resource to engage customers, and you can use them to drive buyers to your online products as well!

Traditional marketing includes newspapers, magazines, catalogues, fliers, direct mail, business cards, radio and TV ads, and specialty products, such as pens with your logo. These communications have been successful since the printing press, and now they can enhance your online marketing. Here’s how.

Think of each of the traditional communications as your pre-sell for your online presence. Imagine that you have a vitamin product, particularly helpful for eye health. Place an ad, perhaps in a health magazine, that extols the benefits of the product and sends the buyers to your pitch page online for testimonials and to purchase. You have just used traditional marketing-the magazine–to direct buyers to an online purchase.

Here’s another great example. Imagine you are a CPA in business for yourself, and you’ve recently joined the Chamber Of Commerce. Attending one of their “Business After Hours” functions, you give out several of your business cards, and point out that more information about your services is available at your website. When a prospect visits your website, all your accreditations, education, awards, community service, family profile, and available services are front and center. Your site is easily navigable, and with each click, you are building credibility with the visitor. Although your product is your service, and that is done in person, traditional marketing-your business card–drives people to your website to pre-sell them, and predispose them to select you for a CPA.

Here’s yet one more example, to get your marketing juices flowing. Imagine you run a small local bakery which specializes in ten different kinds of pralines, shipped all over the U.S. Twelve weeks before the Thanksgiving holiday, your brochures are sent to a large mailing list of former and prospective customers. Your brochure is beautifully appetizing, but it can’t hope to cover all the pertinent information for shipped orders, so customers are directed online. At your website, every kind of praline is pictured, and testimonials abound by satisfied customers from Maine to Oregon. You don’t take phone orders anymore, as every available worker is packing pralines, so all orders are done via the website. And how did your customers find you? Traditional marketing in the form of your brochure brought them to you.

Don’t abandon offline marketing in your online efforts, for you may well find that the sum of the two is mathematically even more profitable than either one alone!

Hendro Iskandar asked:

By: Hendro Iskandar

As small bisnis owner, before knowing internet marketing, my knowledge about marketing only limited to offline marketing. Where we limitted by area of activity which we can achieve. Advertise our products or service, in limited area, as far as i can manage.While in offline marketing, the work area limited. But in internet marketing,which can be done at home or office, are not limited in area, you can reach people in the worldwide.

Which The Principle of marketing, strong brand image, positioning on the product or service and the difference with another product or service, all things that will help increase our sales, can be done with both marketing. The principles of marketing, can be applied to internet marketing much better, easier, faster and cheaper then offline marketing.

Offline Marketing in example is ‘Microsoft’. With the brand name ‘windows’, and the position as computer operating system, at most used, and the differentiation is inside the windows, quite a lot and user friendly (my individual opinion). Can you imagine, how much money that Microsoft spend just for advertise the product ?

For Internet marketing example is Amazon.com. With the brandname ‘Amazon.com’, the position of greatest bookstore, very famous, and the difference with another bookstore that Amazon.com sell the book online. And i’m sure that Amazon.com spend less money then Microsoft for advertise.

The internet marketing with a strong branding, can attract millions of people come to your website every day, allowing the total purchase existence also quite big. And if you know how to do it, you can have it too. In internet marketing, you don’t need to have your own website. But it’s better if you own one, because your credibility will be better in your customers side.

Run an internet marketing with your own website, will give you opportunity to get income beside your product or service. The best one is, maybe you didn’t know, if in Internet marketing, even you didn’t have any product, you can still get income. That the other difference of internet marketing.

Get to know more deeply the Internet marketing and exploit all the opportunities in it, because I see internet marketing is future business. Why not try to start at right now. . .

Ihab asked:

The great thing about search engine marketing is its ability to attract a consumer who has already expressed interest in a service or product via a search engine term. The consumer’s curiosity is already whetted. It is up to the e-marketer to satisfy this curiosity.

Offline marketing campaigns set the preliminary grounds by exposing the consumer to its product or service through the print media, the television, the radio and billboards. These offline campaigns affect about 70 percent of your overall audience. The remaining 30 percent is that part of the market that can be reached effectively through online marketing.

Thus, in a way, your advertising strategies have to effectively cover offline as well as online marketing. Only by integrating your online campaigns with the offline ones can you expect your brand to have better recognition. The more aware your target market is about your product, the better chances you have of establishing their trust in your brand.

Today, building a stable relationship with your audience is made easier with online marketing methods like podcasts, search engines, social interaction platforms, corporate blogs, mobile e-mail alerts, company websites, etc. to name a few. This YouTube era prefers a more personalized approach and outlook to any virtual communication.

Formality is a passé word for this generation of consumers, though they prefer to be approached with a degree of professionalism. After all, if a seller has to stand out from, the multitude of competitors that are present online, he has to have the right mix of trust, user appeal and a professional approach to conducting business.

At Clear Media Online, our e-marketing professionals work with you to understand your advertising requirements. We are proficient in understanding your offline campaigns and work accordingly to integrate them with our online marketing methods.